Graphic Designer

Description

Job Summary: We are seeking a proactive and creative Graphic Designer and Content Creator to develop strategic content, label design, and campaign optimization. Key Highlights: 1. Dynamic role combining strategic content creation and analysis. 2. Opportunity to apply generative AI in marketing and design. 3. Collaboration with multidisciplinary teams on strategic campaigns. **WE ARE LOOKING FOR A GRAPHIC DESIGNER** **I. Key Responsibilities (Weekly Tasks)** This role combines functions of a **Content Creator** (strategic content creation) and analysis). Here are the tasks: **1\. Content Planning and Creation** * **Audience Research**: * Analyze follower demographics (age, location, interests) using social media insights. * Identify industry trends, relevant hashtags, and viral content. * **Editorial Calendar**: * Plan 5\-7 posts per week (mix of formats: videos, images, carousels, stories, reels). * Include key dates (holidays, your business events, relevant international days). * **Content Creation**: * Produce original content (photos, videos, graphics) focused on your products/services. * Use tools such as Canva, CapCut, or Adobe Express for design and editing. * Write persuasive copy with clear calls-to-action (e.g., "Visit our website", "Book now"). * **Collaborations**: * Contact local micro-influencers or satisfied customers for collaborations (e.g., reviews, takeovers). 2\. Creation and design of labels and graphic content for print **3\. Analysis and Optimization** * **Weekly Reports**: * Measure key metrics: reach, engagement rate, link clicks, conversions. * Identify which content performed best and why (e.g., tutorial videos vs. static posts). * **A/B Testing**: * Test different posting times, formats, and messages to optimize results. * **Strategy Updates**: * Adjust the calendar based on data (e.g., if reels generate 3x more reach, prioritize them). **4\. Other Key Tasks** * **Profile Updates**: * Ensure bio, links, and highlights are up-to-date (e.g., website link, business hours). * **Competitor Monitoring**: * Analyze competitors’ social media activities and identify differentiation strategies (e.g., superior service, more educational content). * **Continuous Learning**: * Dedicate 1\-2 hours weekly to learning new tools or trends (e.g., TikTok Ads, social SEO). * Create **visually appealing assets** (reels, carousels, illustrations, banners, etc.) aligned with the brand guidelines. * Write **persuasive, emotionally resonant, conversion-oriented copy** for social media, ads, landing pages, emails, and blogs. * Apply **generative AI tools** (e.g., ChatGPT, Midjourney, etc.) to ideate creative concepts, generate drafts, organize content, and optimize workflows. * Draft and refine **effective prompts** to produce high-impact visual and written content. * Continuously research emerging digital trends, AI tools, neuromarketing techniques, and viral formats. Collaborate with marketing, nutrition, design, and management teams on strategic campaigns and product launches. **Ideal Candidate Profile:** * **Proactive, creative, curious, and highly solution-oriented.** * Ability to connect with Kiitos’s emotional and transformative purpose. * Strategic vision to adapt content to different funnel stages and audience segments. * Interest in innovation and continuous learning in AI, marketing, and health. Appreciation for visual aesthetics, writing, and life transformation. **Technical Requirements:** * Proficiency in **digital graphic design tools** (Canva Pro, Photoshop, Illustrator, Figma, or similar). * Solid experience in design. * Practical knowledge of **applying artificial intelligence** in content marketing. * Experience writing **effective prompts for image and text generation** (ChatGPT, Midjourney, DALL·E, etc.). * Knowledge of social media content trends and strategies (Instagram, TikTok, Facebook, etc.). * Preferred: basic video editing skills, audiovisual storytelling, or motion graphics; prior experience with nutrition, health, or wellness brands. Salary: Between $9,000 and $11,000 Monthly BASE. Plus performance-based commissions from campaigns and sales generated by those campaigns, resulting in additional bonuses ranging from $3,000 to X monthly on top of base salary. REQUIREMENTS: \- Engineer or Graphic Designer (preference or related field) \- Organized \- Proactive \- Team player \- Proficiency in Microsoft Word and Excel \- Intermediate to Advanced English level (preferred) SCHEDULE: MONDAY\-FRIDAY, 9 AM\-7 PM ON-SITE OFFICE ONLY \- NO REMOTE WORK BONUS: You have previously run campaigns on Facebook, Google, and other platforms. Employment Type: Full-time Salary: $9,000.00 \- $11,000.00 per month Language: * English (Mandatory) Work Location: Hybrid remote in 97133, Montecristo, Yuc.