Position Summary: Manage the digital presence of chiropractic clinics by designing and executing marketing campaigns, strengthening relationships with patients, and leading a communication team to achieve positioning and patient acquisition goals. Key Highlights: 1. Team leadership in communication and marketing 2. Design of segmented digital marketing strategies 3. End-to-end management of digital presence and online reputation Manage the digital presence of chiropractic clinics by designing and executing segmented marketing campaigns, strengthening relationships with current and potential patients, and leading the communication team to achieve positioning and patient acquisition goals. **Key Responsibilities** * **Social Media Management**: Create, schedule, and monitor content across digital platforms (Facebook, Instagram, TikTok, LinkedIn). * **Digital Marketing Campaigns**: Design segmentation strategies to attract patients based on demographic profile, interests, and health needs. * **Metrics Analysis**: Measure campaign impact, generate reports, and propose data-driven improvements. * **Online Reputation Management**: Respond to comments, messages, and reviews while maintaining professional and empathetic communication. * **Team Leadership**: Coordinate designers, copywriters, and marketing assistants to meet reach and conversion objectives. * **Innovation and Trends**: Identify opportunities in emerging platforms and content formats. * **Patient Relationship Management**: Design loyalty strategies and personalized communication. **Job Requirements** * **Education**: Bachelor’s degree in Marketing, Communications, Advertising, or related field. * **Experience**: Minimum 2 years managing social media and digital campaigns, preferably in healthcare or service sectors. * **Technical Knowledge**: * Social media management tools (Meta Business Suite, Hootsuite, etc.) * Digital advertising (Facebook Ads, Google Ads) * Digital analytics (Google Analytics, social media metrics) * **Soft Skills**: * Leadership and teamwork * Clear and empathetic communication * Creativity and strategic thinking * Results orientation **Success Metrics (KPIs)** * Monthly growth in followers and engagement * Increase in appointments scheduled via digital campaigns * Conversion rate of segmented campaigns * Online satisfaction and reputation level (positive reviews) * Achievement of quarterly patient acquisition and retention goals Employment Type: Full-time, Indefinite-term Salary: $10,243.55 – $14,041.16 per month Benefits: * Salary increases * Free uniforms Work Location: On-site