**Traditional and Retail Channels** We are seeking a **Commercial Manager** with strategic vision, a focus on profitability, and solid experience leading commercial operations in **traditional and retail channels**, capable of driving sustainable business growth and consolidating key commercial relationships nationwide. **Objective** Lead the design and execution of the commercial strategy for traditional and retail channels, ensuring profitable growth, strengthening market coverage, and developing long-term commercial partnerships. Required Profile **Academic Background** * Bachelor’s degree in Business Administration, Marketing, Business or related field * MBA or postgraduate studies preferred **Experience** * Over 10 years of commercial experience * At least 5 years in leadership positions * Experience reporting to Sales Management or Sales Director * Solid experience in modern and traditional retail (self-service stores, specialty chains, and distributors) **Key Required Experience** * Development and execution of commercial strategies and sales plans * Negotiation with retail chains (sell-in, sell-out, promotions, displays, and commercial terms) * Key Account Management * Market analysis, pricing, margins, and profitability * Cross-functional coordination with marketing, supply chain, and finance * Leadership and development of high-performing commercial teams **Technical Knowledge** * Retail and distribution channels * Sales forecasting and commercial planning * Commercial indicators: KPIs, inventory turnover, market coverage, and market share * Trade marketing strategies * CRM and commercial analytics tools **Key Competencies** * Strategic leadership and results orientation * Strong negotiation and influencing skills * Analytical thinking with a focus on profitability * Decision-making under pressure * Effective communication and holistic business vision **Desirable Added Value** * Knowledge of market dynamics and consumer trends * Experience launching new product lines in retail * Network of contacts within self-service chains and specialty stores Offer * **Base salary: $60,000 MXN** * **Performance-based bonus scheme** * Opportunity to lead a high-impact commercial strategy with sustained growth Position type: Full-time Salary: $60,000.00 per month Workplace: On-site employment