Summary: This Marketing Operations Manager owns the marketing automation engine, architecting an AI-powered demand system, leading Marketo to HubSpot migration, and serving as SEM integrations expert. Highlights: 1. Owns marketing automation engine and leads Marketo to HubSpot migration 2. Drives scalable, efficient growth with integrated tools and channels 3. Partners with Marketing, RevOps, Sales, and Tech teams to improve conversion Restaurant365 is a SaaS company disrupting the restaurant industry! Our cloud\-based platform provides a unique, centralized solution for accounting and back\-office operations for restaurants. Restaurant365’s culture is focused on empowering team members to produce top\-notch results while elevating their skills. We’re constantly evolving and improving to make sure we are and always will be “Best in Class” ... and we want that for you too! **This role is based in Mexico City and follows a hybrid schedule (3 days per week in the office). As the position supports U.S. operations, team members may be required to work on certain Mexico holidays based on business and operational needs.** The **Marketing Operations Manager** owns our marketing automation engine and is the core architect behind an AI\-powered, highly integrated demand system. You will **own Marketo day to day** and **lead our migration from Marketo to HubSpot**, while also serving as the **SEM integrations and domain expert**. You’ll define the roadmap for marketing automation, manage high‑impact integrations (especially with Google Ads and paid media), and ensure our tools and channels work together to support scalable, efficient growth. You’ll partner closely with Marketing, RevOps, Sales, and the Enterprise Cloud Technology team to improve conversion, efficiency, and data quality. ### **How you'll add value:** Marketing Automation \& MarTech Ownership * Own, administer, and optimize **Marketo** as the primary marketing automation platform (governance, configuration, user management) Establish and maintain standards for programs, channels, campaign types, and naming conventions in Marketo and future HubSpot * * Own and optimize integrations between Marketo and **Salesforce (SFDC), Google Ads, paid social, Zapier, Glean, and other downstream tools** * Ensure integrations are correctly configured, monitored, and optimized to improve **SEM and paid media efficiency** * Own **online/offline conversion tracking and enhanced conversions** between Marketo/HubSpot, Zapier, and Google Ads (e.g., GCLID handling, timestamp logic, error troubleshooting, time zone/format alignment) Design, build, and maintain automation workflows (webhooks, Zaps, smart campaigns, qualification flows) to reduce manual work and improve data quality * * Manage and operationalize AI and productivity tools (Glean, Profound, Clay, Actively) to support content creation, enrichment, list building, and campaign execution * Build, iterate, and maintain **lead and account scoring models** (fit and behavior), including industry and firmographic enrichment Marketo HubSpot Migration Leadership * Co\-Manage **end\-to\-end migration from Marketo to HubSpot**, including: * Audit of current Marketo architecture (programs, fields, scoring, workflows, integrations) + Data and field mapping between Marketo, SFDC, and HubSpot + Rebuilding and improving critical programs, nurtures, and automations in HubSpot + Aligning channel structure, lifecycle stages, and campaign hierarchy in HubSpot + Defining and executing QA/UAT plans and sign\-off criteria with stakeholders + * Identify Hubspot Ai use cases that will simplify work and streamline workflows * Create and maintain clear **migration documentation**, timelines, and status updates * Proactively identify and mitigate risks to data integrity, reporting continuity, and campaign performance Day\-to\-Day Campaign, Email, \& Webinar Operations * Ensure reliable, scalable execution of always\-on and campaign\-based programs by: * Setting up SFDC campaigns, campaign member statuses, and hierarchies + Cloning and configuring Marketo/HubSpot programs (tokens, smart lists, flows, channel/statuses) + Managing webinar operations end\-to\-end (Zoom / GoToWebinar, registration flows, attendance sync, on\-demand tracking) + * Own technical execution for **forms, landing pages, and lead capture**, including ungated workflows and guides lead forms * Maintain the **email and campaign calendar**, minimizing collisions and coordinating dependencies Stakeholder Management \& Process * Manage the **MOPs intake and backlog** in Jira and Monday.com, including triage, prioritization, and status communication Translate business requests from marketing stakeholders into clear technical requirements and proposed solutions * * Document and refine **SOPs** for recurring workflows (webinars, campaign builds, scoring changes, data fixes, migration runbooks) Educate and enable marketers on best practices for leveraging Marketo/HubSpot, SEM integrations, and related tools### **What you'll need to be successful in this role:** * **5–7\+ years** of experience in **Marketing Operations / RevOps** at a B2B SaaS company (or similar environment) * Deep **hands\-on Marketo admin/owner experience** (program design, smart campaigns, lifecycle, scoring, integrations) * Demonstrated experience **migrating from Marketo to HubSpot** (or similar MAP migration), including field mapping, program rebuilds, and change management * Strong working knowledge of: * + **SEM/Google Ads strategy and execution**, including account structure, audience strategy, and optimization levers + **Deep integration between SEM platforms and Marketo/HubSpot**, including online/offline conversion tracking, audience syncs, GCLID handling, and core measurement concepts Salesforce (SFDC) campaign and lead management + + Workflow tools such as **Zapier** (or similar iPaaS) for building and debugging automations + AI\-powered tooling across **Glean, Profound, and HubSpot AI** for content generation, enrichment, and workflow automation Strong data mindset: comfortable with complex field mappings, timestamps, IDs, and error logs; able to reason through edge cases and constraints * * Experience designing, implementing, and documenting **repeatable processes** (campaign templates, webinar playbooks, request/brief templates, migration checklists) * Excellent stakeholder communication skills: able to explain complex technical issues in simple terms and set clear expectations on timelines, trade\-offs, and risks ### **Benefits and Compensation** * Compensation for this position is $644,000 \- $966,000 MXN annually ($53,666\-$80,500 monthly), depending on experience. We also offer a comprehensive benefits package designed to support your health, well\-being, and work\-life balance. Benefit options include: * Health Insurance * Dental Insurance * Vision Insurance * Life Insurance * Meal Allowance * Monthly Internet \& Electricity Stipend * Mental Health Support Resources * And more! DYN365, Inc d/b/a Restaurant365 is an equal opportunity employer.