Marketing Coordinator

Description

Job Summary: We are seeking a creative individual with leadership skills to coordinate and execute national brand marketing plans. Key Highlights: 1. Coordination and administration of digital marketing campaigns. 2. Development of national brand positioning strategies. 3. Collaboration with various departments and external vendors. We seek a creative individual with leadership skills, capable of coordinating and implementing TyP brand marketing plans nationwide together with the marketing team. **Responsibilities:** * Coordination and administration of social media, newsletter, and website campaigns. * Development of social media and email marketing calendars. * Coordination and execution of brand promotional events, and measurement of their impact. * Planning and coordination with advertising agencies regarding established campaigns and media placements. * Preparation of effectiveness reports for promotional events and advertising campaigns. * Development of copy for all digital materials and POP (Point of Purchase) displays. * Identification and proposal of ideas and initiatives to promote national brand positioning. * Collaboration with various company departments and maintenance of strong relationships and coordination with external vendors to execute marketing events and campaigns. **Requirements:** * Bachelor’s degree in Marketing or Business Administration with a marketing focus. * Minimum 2 years’ experience coordinating advertising agencies and/or a marketing team. * Copywriting skills across diverse media and formats. * Must be creative and experienced in both digital and traditional advertising campaigns. * Experience in planning and coordinating in-person events. * Ability to analyze and develop SEM campaigns. Familiarity with Meta and Google Ads platforms. * Basic-to-intermediate Excel proficiency. * Organizational skills, time management, and goal-oriented work ethic. * Intermediate English proficiency. * Willingness to travel. * Valid driver’s license. Work Location: Agustín Gómez del Campo #61, Col. El Llano