Description
Main activities:
* Provide feedback on key shopper insights and business best practices and processes to support the definition of an appropriate Success Film.
* Take a proactive approach with operations to provide merchandising guidance to build credibility and awareness in category administration.
* Prioritize multiple category activities and demands while meeting established timelines and frequent requirements.
* Prepare and maintain updated category priorities to ensure resource allocation is focused on strategic business areas.
* Jointly develop plans to obtain shopper insights from priority customers within categories.
* Support the definition of cross-promotions with complementary products.
* Monitor competitor activities and provide feedback to Trade Marketing.
* Prepare the annual budget for activities covering: shopper research, market intelligence, training, consultant support, system and image support, meeting expenses, POP material development, and implementation costs.