Position Summary: Marketing Consultant to lead the design, implementation, and optimization of data-driven digital marketing solutions and Adobe platforms. Key Highlights: 1. Lead the design, implementation, and optimization of solutions. 2. Proven experience in data-driven marketing, web analytics, and customer analytics. 3. Hands-on experience in functional consulting and Adobe platforms. **Adobe Marketing Analytics Consultant** A global leader in professional services, offering a broad range of solutions across strategy, consulting, digital, technology, and operations. Seeking a Marketing Consultant to lead the design, implementation, and optimization of solutions. **Education:** · Bachelor’s degree in Marketing or related field (completed) · MBA, desirable. · Advanced English; excellent oral and written communication skills. **Experience:** · 6+ years of proven professional experience developing and executing data-driven marketing, web analytics, and customer analytics initiatives across industries such as e-commerce, CPG, telecommunications, healthcare, and financial services. · Experience with Adobe platforms. · Strong understanding of collaboration between web/application analytics and other marketing, advertising, and personalization technologies. · Hands-on experience in functional consulting, preferably within Adobe marketing processes, campaign lifecycles, and integration implementation with other MarTech platforms—demonstrating deep functional, industry, and client-facing expertise. · Desirable: o Experience working with Ads Data Hub, advertising platforms, and their APIs (e.g., Google API, Facebook Conversion API). o Consulting, techno-functional expertise, and project management. **Responsibilities:** · Conduct user experience assessments for websites/applications and provide recommendations to optimize analytics. · Gather business requirements and translate complex functional, technical, and business needs into architectural designs and solution blueprints. · Manage processes to capture, store, use, and track online activity data from multiple channels. · Leverage consulting skills, business acumen, and technical expertise to integrate analytical technologies into clients’ digital platforms and deliver business outcomes. · Analyze integration aspects between web analytics and allied systems such as websites, applications, campaign managers, audience managers, Firebase, and tag managers. · Plan and design digital analytics/data inclusion of clickstream data into 360-degree customer views, providing frameworks, solutions, architectures, and roadmaps for clients. · Understand customer journeys and current trends to recommend improvements to marketing initiatives, personalization efforts, and advertising strategies. · Identify, engage, and partner with technology solution providers and marketing agencies to deliver customized solutions. · Collaborate with technology teams to orchestrate and implement integrations, including API-based integrations. · Understand and communicate the impact of regulations such as HIPAA, CCPA, and GDPR on marketing channels. · Mobilize and coordinate multiple stakeholders and projects with strong project management skills. · Drive business development efforts and thought leadership within the digital marketing platform space. **Professional and Technical Skills:** · Websites/applications and marketing analytics tools such as **Adobe Analytics (Priority),** Adobe Target, Google Analytics, Adobe CJA, NetInsight, Appsflyer, WebTrends, Optimizely, SEMRush, and Firebase. · Hands-on experience delivering and executing technical/functional solution designs. · Experience with tag management platforms (GTM, Adobe Launch, Tealium), ad conversion pixels, DMPs, and visualization tools such as Tableau, Power BI, and Google Data Studio. **Considerations:** · 100% payroll employment contract · Competitive salary · Statutory and above-statutory benefits · Hybrid work model · Willingness to travel · Valid passport and visa. Salary: $45,000.00 – $60,000.00 per month Work Location: On-site employment