Requisition ID: 245759 Join a purpose driven winning team, committed to results, in an inclusive and high\-performing culture. **Digital Channel Executive** **Purpose:** The Digital Channel Executive (Digital Channel Optimizer) is responsible for improving the performance, usability, and consistency of digital sales channels. This role ensures that digital touchpoints are optimal for the user experience, aligned with standardized messaging and technically functional, contributing to improved conversion and engagement across all platforms. This role is key to optimizing digital sales channels by enhancing the user experience, ensuring consistent messaging and interactions, and closely collaborating with multidisciplinary teams to strengthen product availability and digital channel performance. **Key Responsibilities:** Channel and Experience Optimization * Monitor and optimize digital sales funnels to reduce drop\-offs and improve conversion rates. * Conduct A/B tests to validate performance improvements across channels. * Audit the performance and usability of digital channels (web, app, email, push, SMS, messaging). * Ensure consistent messaging and interactions across all digital touchpoints. Collaboration \& Execution * Coordinate with product, design, marketing, and technology teams to ensure product availability and functionality. * Guarantee product\-channel compatibility to improve digital distribution. Growth Loops \& Customer Lifecycle * Track A/B test results and apply findings to optimize channel strategies. * Validate compliance and consistency in digital communications. * Support implementation of product\-channel distribution strategies. **Requirements:** * Bachelor’s degree in Marketing, UX Design, Business, or related fields * 2–3 years of experience in digital sales, e\-Commerce, channel management, user experience optimization, or digital marketing. * Solid understanding of digital platforms (web, app, messaging, etc.) and user behavior. * Proficiency in data analytics tools (e.g., Power BI, Google Analytics, Mixpanel, Amplitude). * Experience in A/B testing, usability audits, and performance tracking. * Familiarity with digital analytics tools and engagement platforms. * Excellent attention to detail and problem\-solving skills. * Strong collaboration and communication abilities. * Experience in financial institutions is highly valued. * Fluency in Spanish and basic English comprehension for technical tools and support. **We Offer:** * Competitive salary * Direct employment with the Institution * Benefits exceeding statutory requirements * Professional development and growth within the Scotiabank Group **Corporate Plaza Scotiabank** \- Miguel Hidalgo (Hybrid model) Thank you for your interest. However, only candidates selected for interviews will be contacted. “If you require any accessibility accommodations during the process, please inform our Talent Attraction team.” \*\*Under no circumstances are pregnancy or HIV tests requested\*\* Location(s): Mexico : Ciudad de México : Miguel Hidalgo Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets. At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.