**Company Description:** \> WE ARE A 100% MEXICAN COMPANY, the number one retailer in our country. Our reputation is the result of the talent and commitment of thousands of people who have built our history and positioned us as the 4th most important employer in Mexico. \> \> \> \> THE BEST TALENT IS ONLY AT SORIANA! \> \> "At Organización Soriana, we operate under a principle of equal opportunity, with no exclusion criteria based on ethnic or national origin, gender, age, sexual orientation, disability, social condition, religion, sexual preferences, or marital status, as established in Article 2 of the 'Federal Labor Law'. Likewise, it is prohibited to request medical certificates of non-pregnancy or Human Immunodeficiency Virus (HIV) as requirements for hiring, continued employment, or promotion." **Job Mission:** Optimize the search and digital positioning experience by driving user-centered SEO strategies and results. **Job Responsibilities:** Design, lead, and optimize a comprehensive organic positioning (SEO) and digital content strategy focused on user Search Experience (SX), both on external search engines (Google, Bing) and on the site's internal search engine. Coordinate the creation of strategic content and the writing of user stories (HU) aligned with business objectives, UX, and performance. **Requirements:** Experience in roles related to SEO, content strategy, and digital management. Bachelor’s degree in Digital Marketing, Communications, Data Science, or related fields. Experience writing and refining HU in agile environments. Direct experience improving internal search engines or designing search journeys. Coordination of multidisciplinary teams (content, design, product, tech). **Offer Conditions:****Benefits:** STATUTORY AND ABOVE-INDUSTRY BENEFITS