The Lifecycle Marketing Analyst is responsible to implement and execute lifecycle campaigns within our CRM focused on the credit line and card business. ### **Responsibilities** * + Implement lifecycle campaigns for acquisition, retention, and engagement. + Implement messages and creatives in our CRM, in partnership with brand teams. + Implement rapid testing to determine optimal campaigns to drive business goals. + Implement A/B testing for campaigns, including analysis of results and performance. + Orchestrate and optimize campaign flows within the CRM platform, including establishing relevant events and triggers. ### **Qualifications** * + Bachelor's degree or studying in a field related to data analysis. + 2\+ years of experience running effective campaigns in a start up or high growth environment. + Experience diagnosing non performing campaigns and strategising rapidly to course correct and test alternate campaigns (messaging, format, channel, cohorts), designing content and campaigns that drive business outcomes and whatsapp, in\-app push and messaging channels. + Knowledge of large\-scale bespoke application or Content Analytical mindset, experience with A/B testing, some familiarly with SQL and G\-suite. ### **Benefits** * + 100% Company\-funded Health and dental and vision discount plan for employees and immediate family members. + Life insurance. + Phone finance, Headphone, home office equipment and wellnes perks. + 30 days of Christmas bonus + 20 days paid Vacation + 50% Vacation premium + 13% Saving funds + $2,000 MXN monthly grocery coupons + $2,000 MXN monthly restaurant coupons + $2,000 USD annual Co\-working Travel perk + $2,000 USD annual Professional Development perk