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Job Summary: Coordinate and manage the operational execution of digital marketing, ensuring proper implementation of strategies, content production, and deliverables—integrating cross-functional teams and guaranteeing quality. Key Highlights: 1. Design and execute global e-commerce and brand positioning strategy 2. Develop digital acquisition, retention, and loyalty plans 3. Oversee website and digital marketing campaign performance Welcome to The Palace Company! The Palace Company stands out in the luxury hospitality sector by delivering unparalleled experiences through our exclusive hotels, resorts, and vacation clubs worldwide. Driven by a deep passion for service, we are committed to creating unforgettable moments for our guests—each thoughtfully crafted with elegance and sophistication. With a legacy spanning over 40 years, we are pioneers in crafting luxury vacations, redefining the industry landscape. Our presence spans Mexico, Jamaica, Italy, and the Maldives, featuring 17 world-class hotels, an in-house food production facility, the exclusive Palace Elite vacation club, an in-house digital agency, and three corporate offices. Additionally, we operate five strategic divisions covering Operations, Technology & Product, Commercial, Real Estate, and Finance & Administration. With more than 14,000 dedicated and passionate team members committed to delivering excellence, we take pride in providing outstanding quality across every facet of our work—consistently exceeding the expectations of those who trust us. Merida Corporate Office. Located in the vibrant city of Mérida, Yucatán, our corporate headquarters occupy a state-of-the-art building in the city’s premier district—offering direct access to one of its most iconic plazas, surrounded by luxury dining and entertainment options. Our 13-story corporate complex features exceptional panoramic city views and uniquely designed workspaces—including videoconference rooms, modern cafeterias, fully equipped kitchenettes, and expansive collaboration zones engineered to foster creativity and productivity across our team. Digital Agency. We are a leading digital agency specializing in designing and executing digital strategies that drive online growth for our clients. Our multidisciplinary team—including experts in Social Media, Marketing, Inbound, Copywriting, and Design—collaborates closely to develop the most innovative and effective campaigns in the luxury hospitality sector. Our mission is to create exceptional digital experiences, maximize conversions, and scale digital platforms through a distinctive, personalized approach. Your Opportunity. Coordinate and manage operational execution—ensuring accurate implementation of marketing strategies, content production, and deliverables—by efficiently integrating internal teams and stakeholders, while maintaining quality standards, timelines, and alignment with brand identity. Responsibilities: - Collaborate on designing and executing the global e-commerce strategy aligned with revenue objectives and brand positioning(s). - Increase direct booking share (direct share) by reducing dependency on OTAs. - Develop digital acquisition, retention, and loyalty plans. - Monitor website and booking engine performance (UX/UI, speed, functionality, and conversion). - Coordinate with Revenue Management to ensure accurate loading of rates, promotions, and availability. - Collaborate with Call Center Operations Manager on joint initiatives. - Supervise performance of SEM, SEO, metasearch, display, and remarketing campaigns. - Analyze ROAS, CAC, CPA, and other key performance KPIs. - Coordinate communication actions to generate sales. - Monitor key KPIs: conversion rate, traffic, digital ADR, revenue by channel, cart abandonment. - Prepare executive reports and dashboards for leadership. - Utilize tools including Google Analytics GA4, Looker, Tag Manager, CRM, and internal BI platforms. - Manage integrations between PMS, CRS, CRM, and other platforms. - Evaluate and implement new technological tools to enhance experience and efficiency. - Ensure compliance with data privacy and protection regulations. - Guarantee a consistent omnichannel experience. - Implement personalization and automation strategies. - Optimize the digital customer journey—from inspiration through post-stay. Requirements: - Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Public Relations, or related field - Experience: Minimum 1 year in a similar role - Languages: English minimum B2 level (assessment required) - Knowledge of project management (Scrum, agile methodologies), project management tools (Asana, Monday or similar), digital analytics (Google Analytics, heatmaps), creative production (multimedia, design, copywriting), and digital marketing (email marketing, social media) - Willingness to work onsite in Mérida Immerse Yourself in the Exclusive Mundo Palace Benefits at The Palace Company - Exclusive benefits: Life Insurance, Savings Fund, Grocery Vouchers, Home & Auto Insurance, and Year-End Bonus Why Live in Mérida? Mérida offers a unique opportunity to live in a city where history, culture, and modernity converge. With its colonial architecture, warm hospitality, and tranquil atmosphere, Mérida has become one of Mexico’s most attractive destinations for living and working. Its growing economic development and high quality of life provide the perfect balance between professional and personal life—set within a distinctive, tradition-rich environment.-Requirements- Minimum Education: Higher Education – Bachelor’s Degree 1 year of experience Languages: English Knowledge: Digital marketing, Design, Google Analytics, SEM, SEO, Copywriting Willingness to travel: Yes People with disabilities: Yes Keywords: online, project, project
