The Social & Online Manager for L'Oréal Paris in Mexico will serve as the architect and guardian of the brand’s digital presence. This role is critical to connecting L'Oréal Paris with its consumers across the vast and dynamic online world. You will be responsible for developing and implementing the content, social media, and digital engagement strategy for **four distinct product categories**, ensuring brand consistency and maximizing impact across all channels. Your **attention to detail** will be essential for excellence in execution and continuous innovation. You must possess a proactive mindset and an innate ability for **leadership by influence**, guiding internal teams and agencies to achieve the brand’s ambitious goals in **media and e-commerce**. **Key Responsibilities:** * **Digital Content Strategy and Management:** + Design and execute the content strategy across all social platforms (Facebook, Instagram, TikTok, YouTube, etc.) and L'Oréal Paris’s online presence, tailored to the specific needs of **four different product categories**. + Oversee the creation and curation of relevant and engaging content that drives engagement, community building, and brand awareness. + Manage the editorial calendar and ensure timely, high-quality publishing. + Maintain deep knowledge of digital trends, emerging platforms, and social media best practices. * **Digital Media and E-commerce Strategy:** + Collaborate closely with Media and E-commerce teams to integrate the social strategy into comprehensive digital marketing campaigns. + Develop plans to leverage social media as a key driver of qualified traffic to e-commerce platforms and conversion into sales. + Work on optimizing paid social media campaigns (Social Ads) to maximize ROI. * **Leadership by Influence and Collaboration:** + Act as a **natural leader** and go-to expert in the digital space, advising marketing teams on best practices and emerging opportunities. + Manage and coordinate social media and content production agencies, ensuring deliverables meet quality standards and deadlines. + Collaborate with Brand, PR, E-commerce, and Sales teams to ensure a unified and effective digital strategy. * **Performance Analytics and Digital Reporting:** + Monitor, analyze, and report on the performance of all digital initiatives using key metrics (engagement, reach, conversions, brand sentiment, etc.). + Generate comprehensive and actionable **digital reports** demonstrating the impact of activities, identifying improvement opportunities, and presenting clear insights to leadership. + Use social listening and analytics tools to understand consumer conversations and adapt strategy accordingly. * **Hands-on Execution and Workload Management:** + Maintain a **hands-on attitude**, directly participating in content ideation, online community management, and real-time issue resolution. + Ensure every interaction and piece of content reflects the quality and spirit of L'Oréal Paris with impeccable **attention to detail**. **Profile Requirements:** * Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or a related field. * Minimum 3–5 years of experience in Social Media Manager, Online Manager, or Digital Marketing roles, preferably within Fast-Moving Consumer Goods (FMCG) or high-profile digital agencies. * Proven experience managing digital strategies for **multiple brands or product categories**. * Advanced proficiency in major social media platforms and their management and analytics tools. * Strong orientation toward **detail** and an analytical mindset to interpret data and make insight-driven decisions. * Ability to demonstrate **leadership by influence**, along with strong influencing and communication skills. * Demonstrable experience integrating **digital media and e-commerce** strategies. * Familiarity with social media management and monitoring tools. **What We Offer:** * The opportunity to lead the digital presence of a globally iconic brand. * A dynamic, creative, and challenging work environment where your impact on the brand is direct. * Ongoing professional development and growth opportunities within the organization. * A competitive compensation package and attractive benefits.