We are **innovating logistics**, and we have achieved this **thanks to a team of visionary people eager to grow and change the world**. At **Skydropx**, you will find a space to develop your career within a **dynamic, ambitious, and multicultural** work environment. **Responsibilities:** ====================== * Execute and optimize campaigns on Google Ads, Meta Ads, and TikTok Ads. * Conduct periodic optimizations based on key KPIs and performance goals. * Monitor metrics such as CPL, CTR, CPA, CVR, ROAS, and CPM to make informed decisions. * Build and maintain campaign structures: naming, targeting, budget pacing, and organization by objectives. * Propose creative hypotheses and targeting improvements to enhance performance. * Implement A/B testing for ads, copy, creatives, and audiences. * Manage daily, weekly, and monthly budgets, ensuring efficient use of advertising spend. * Analyze results and generate reports with actionable insights and performance conclusions. * Collaborate with the Design team to request and adjust creative assets. * Generate UTMs, ensure proper tracking setup, and maintain organized campaign naming conventions. * Work closely with Brand & Campaign Strategist to develop and execute high-impact activations. **Requirements:** =============== * **Education (related fields):** + Marketing, Advertising, Digital Marketing, Social Communication with a business focus, Digital Business, or profiles related to marketing and advertising. * **Experience and technical knowledge:** + Experience managing campaigns on Google Ads and Meta Ads. + Proficiency in performance metrics: CPL, CPA, CTR, ROAS, CVR. + Knowledge in audience creation, targeting, and campaign structuring. + Experience in A/B testing of ads, copy, and audiences. + Ability to interpret data, extract insights, and suggest improvements. + Tracking and management of advertising budgets. + Use of analytics platforms such as Google Analytics, Tag Manager, or Looker Studio. + Knowledge of UTMs, basic automations, and tracking setup. + Integration with CRM and use of collaborative tools (Slack, Notion, Drive). * **Skills and competencies:** + Analytical thinking and results-driven mindset. + Problem-solving ability and capacity to make informed decisions. + Organization, consistent follow-up, and attention to detail. + Clear and effective communication with cross-functional teams. + Judgment to identify optimization opportunities. + Willingness to learn and stay updated on digital trends. + Proactivity, autonomy, and collaborative attitude with Design, Brand, and Growth teams. **We offer:** ============== * Regional mission: enabling LATAM businesses to focus on their core operations while we handle logistics. * Competitive salary. * Schedule: Monday to Friday, 9:00 AM to 7:00 PM (GMT\-6 CDMX). * Work model: Hybrid: 80% remote, 20% in-office. * Opportunities for professional growth and development. We invite you to take on the challenge! To apply for this position, submit your application through this channel, and we look forward to achieving our goals together with you. If your profile matches the requirements, our recruitment team will contact you.