Job Description and Responsibilities Lead the planning, development, and implementation of comprehensive marketing strategies to enhance the positioning of Mercados Super Chivas, CCFN, and private-label brands, increasing visibility, foot traffic, sales, and business profitability across all retail channels. * Design and execute the annual marketing plan aligned with commercial and sales objectives. * Develop integrated campaigns (ATL, BTL, and digital) to drive foot traffic, sales, brand awareness, and customer loyalty. * Coordinate with external agencies for the creation and execution of marketing materials, campaigns, and activations, ensuring quality and adherence to timelines. Experience and Requirements * Minimum 5 years of experience in marketing, preferably in retail or supermarket chains. * Proven experience coordinating with external agencies, managing multi-channel campaigns, and handling marketing budgets. Academic Qualifications * Bachelor's degree in Marketing, Business Administration, Communications, or related fields. * Postgraduate studies or certifications in strategic marketing, retail, or commercial management are desirable. Benefits * Benefits in accordance with the Federal Labor Law (LFT) **Number of vacancies** 1 **Department** Administration **Employment type** Permanent **Work modality** On-site **Shift** Day shift **Working hours** Full-time **Schedule*** Monday to Saturday **Education** Bachelor's degree with professional title **Age** 30 \- 40 years **Willingness to travel** No
Juan García
Indeed · HR
Juan García
Indeed · HR
