Product Owner

Description

Position Summary: We are seeking a Senior Product Owner to lead the CRM program functionally, connecting business vision with execution across the Salesforce ecosystem and ensuring clear, scalable solutions. Key Highlights: 1. Lead strategic CRM program initiatives with a focus on Salesforce. 2. Serve as the functional owner of initiatives, bridging business vision and execution. 3. Act as the functional reference for the CRM program, providing judgment and leadership. DESCRIPTION We are seeking a **Senior Product Owner** to **lead strategic CRM program initiatives**, with a focus on the Salesforce ecosystem (Marketing Cloud, Service Cloud, Sales Cloud, and Datorama / Marketing Cloud Intelligence). This role will be the **functional owner of initiatives**, responsible for **bridging business vision, strategic priorities, and execution**, working directly with business stakeholders, technical teams, and implementation teams. The role will be accountable for **defining the 'what' and the 'why'**, ensuring viable solutions, and leading the full lifecycle—from requirements gathering through to production release and stabilization. The individual will act as the **functional reference for the CRM program**, providing judgment, structure, cross-functional leadership, and decision-making authority regarding scope, priorities, and functional design. **Position Objective** Functionally lead CRM program projects and initiatives, **ensuring business needs are translated into clear, scalable solutions aligned with the Salesforce architecture**, maximizing delivered value while guaranteeing traceability, quality, and correct end-to-end execution. REQUIREMENTS **Requirements** * Minimum 5 years of experience in Product Owner, Senior Business Analyst, Functional Consultant, or Functional Lead roles within CRM projects. * Solid Salesforce experience, especially: * Service Cloud (mandatory) * Sales Cloud * Marketing Cloud * Experience providing functional leadership in multi-module projects. * Experience eliciting complex requirements and structuring executable backlogs. * Ability to document processes, business rules, and acceptance criteria with high clarity. * Experience coordinating or leading UAT with business stakeholders. * Proficiency with Jira, Confluence, or similar tools. * Experience working with multiple stakeholders and business units. * Professional/functional proficiency in Spanish and English. **Desirable Technical Knowledge** * Datorama / Marketing Cloud Intelligence * Data Cloud * Functional knowledge of integrations, APIs, and middleware * Multi-country or multi-business environments * Large-scale CRM programs or those with multiple concurrent tracks **Desirable Certifications** * Salesforce Business Analyst Certification * Salesforce Administrator Certification **Key Responsibilities** * Lead functional requirements gathering and definition for CRM initiatives, acting as owner of scope and solution. * Document AS-IS / TO-BE processes, identifying opportunities for improvement and standardization. * Translate business needs into epics, user stories, clear and actionable acceptance criteria, and business rules. * Manage and prioritize the product/initiative backlog in Jira, ensuring alignment with business objectives. * Design and validate functional solutions within Salesforce, considering cross-module impacts and dependencies. * Support functional execution of initiatives across Service Cloud, Sales Cloud, Marketing Cloud, and Datorama. * Identify and coordinate dependencies related to integrations, data, security, architecture, and other teams. * Facilitate workshops with business stakeholders and technical teams for definition and refinement. * Define reporting, dashboard, and KPI requirements, ensuring alignment with business objectives. * Design, coordinate, and validate test scenarios and UAT, ensuring quality prior to go-live. * Support production releases, hypercare, and functional stabilization. * Serve as the central liaison point between business, TPO/Program, and implementation teams. * Provide functional prioritization judgment and decision-making authority when facing scope, time, and value trade-offs.