Marketing Tech Specialist

Description

Job Summary: We are seeking a Marketing Tech Specialist to optimize and automate technical digital marketing processes using technology, data, and artificial intelligence, and to ensure alignment across teams. Key Highlights: 1. Join the Fintech revolution in Mexico 2. Responsible for optimizing and automating digital marketing 3. Operational bridge between marketing and engineering **Join the Fintech revolution and build the future of finance in Mexico!** **Who We Are?** We are Mexico’s leading financial technology company, empowering over 70,000 customers to achieve their dreams. Our mission is to empower small and medium-sized enterprises (SMEs) across the country with innovative solutions (financing, credit cards, and payments) to overcome their challenges and transform them into engines of economic growth. We aspire to be the ideal partner for entrepreneurs, contributing to the development of communities, the nation, and the planet. **Your Challenge:** As a Marketing Tech Specialist, you will be responsible for optimizing and automating technical digital marketing processes through the strategic use of technology, data, and artificial intelligence. You will maximize operational efficiency, increase lead acquisition by 20% annually, and ensure alignment among Marketing, Tech, and Product teams—guaranteeing successful execution of Konfío’s growth roadmap. Combining technical expertise in advertising platforms with automation and AI capabilities, you will systematize campaign management on Google Ads and Meta Ads, implement CMS improvements, and develop automated reports in Google Cloud—acting as the operational bridge connecting marketing with engineering to convert data into measurable results. **What We’re Looking For?** Professional Requirements (Non-Negotiable): * Digital Marketing and Technology Experience: 2–4 years in digital marketing, marketing technology, operations, or digital advertising campaign management roles, with a focus on process automation and optimization via technology. * Advertising Platform Proficiency: Advanced knowledge of Google Ads (Smart Bidding, enhanced conversions) and Meta Ads (Advantage+, CAPI), with ability to configure and optimize performance-driven campaigns. * Technical Expertise in Data and Automation: Experience with GA4, Google Tag Manager, BigQuery, and Vertex AI, as well as implementation of automations via prompt engineering and artificial intelligence. * Intermediate English proficiency. **Responsibilities:** * Systematize and automate Google Ads management to maximize efficiency across configurations and budget allocation, achieving a 20% annual increase in starts. * Coordinate and document technical CMS improvements to automate recurring tasks, reduce manual data extraction efforts, and increase visibility to 100% in transparency, compliance, and content workflow. * Serve as the operational point of contact between Marketing, Tech, and Product teams, optimizing joint efforts and adhering to the established marketing roadmap. * Identify improvement opportunities through data analysis, propose business- and marketing-aligned technical solutions, and implement initiatives that enhance operational efficiency. * Configure and maintain Google Tag Manager (GTM) for accurate conversion tracking and develop automated reports in Google Cloud (BigQuery and Vertex) to increase operational visibility.