Advertising Coordinator

Description

Job Summary: Design, coordinate, and execute 360° advertising strategies for editorial launches and backlist titles, maximizing visibility and market positioning. Key Responsibilities: 1. Design and execute 360° campaigns for editorial launches. 2. Build strategic partnerships with brands, media outlets, and institutions. 3. Support the execution of industry events, presentations, and trade fairs. At Grupo Planeta, we are global leaders in connecting culture, entertainment, and education with people. Since 1949, we have stood out in the market by producing a wide diversity of content, developed for all types of tastes, needs, and interests. We firmly believe that we can transform the world through the magic of words. We also recognize that our company’s strength lies in the professionals who form it. Therefore, we seek to welcome the best talent to our Group—individuals committed to upholding respect, ethics, quality, and excellence in their work. **Advertising Coordinator** Design, coordinate, and execute advertising strategies for editorial launches and backlist titles, ensuring proper implementation of online and offline campaigns to maximize title visibility, positioning, and commercial performance—aligning creativity with business objectives and optimizing allocated resources. **Your role as Advertising Coordinator will include:** * Designing and executing 360° campaigns for editorial launches, integrating digital media, point-of-sale activations, experiential marketing, and strategic partnerships. * Developing strategic briefs and coordinating with agencies, internal teams, and vendors to ensure accurate execution. * Creating creative concepts and narratives aligned with each book’s content and target audience. * Analyzing titles and identifying key insights to effectively connect with audiences and strengthen positioning. * Overseeing the quality and consistency of communication assets across all channels. * Managing budgets, licenses, and permits to ensure efficiency and compliance. * Building strategic partnerships with brands, media outlets, and institutions to expand campaign reach. * Supporting the execution of industry events, presentations, and trade fairs. * Monitoring results and proposing continuous improvements to implemented strategies. **What We Offer:** * Direct employment contract * Statutory and above-statutory benefits * Discounts across our extensive publishing catalog * **Location**: Polanco, Masaryk, Ciudad de México **What We’re Looking For:** * **Education**: Bachelor’s degree in Communications, Marketing, Advertising, Public Relations, Audiovisual Media, or related fields. * **Experience**: Minimum 2 years of experience in marketing or advertising roles—either at agencies (advertising/PR) or directly within brands. * Planning and execution of advertising campaigns. * Coordination of creative teams and agencies. * Development of content strategies. * Budget and vendor management. * Brand activations, events, or experiential marketing. * Passion for reading. **Knowledge & Skills:** * Planning and execution of 360° campaigns (online and offline). * Digital marketing, BTL activations, and shopper marketing. * Brief development and project management. * Creative writing and storytelling. * Budget management and financial oversight of campaigns.