Marketing Coordinator

Description

Position Summary: Act as a catalyst between Delivery, LSM (Local Store Marketing), and Design, ensuring efficient execution of campaigns, cost control, promotional material inventory management, and ROI reporting. Key Highlights: 1. Central role in aligning marketing and delivery strategies. 2. Focus on ROI analysis and financial control of campaigns. 3. Opportunity to impact local and digital marketing strategies. Serve as the central connecting point (catalyst) among **Delivery (Aggregators)** strategies, **Local Store Marketing (LSM)** tactics, and the **Design** department. The incumbent must ensure campaigns are executed with operational efficiency, controlling costs, managing promotional material inventories, and transforming sales data into strategic profitability (ROI) reports. ### **Key Responsibilities** **A. Channel Management and Operations (The Catalyst)** * **Delivery:** Oversee relationships with aggregators (UberEats, Rappi, Didi Food), ensuring menu updates, active promotions, and resolution of operational incidents. * **Local Store Marketing (LSM):** Design and supervise implementation of location-specific activations for each business unit, adapting global strategy to local needs of individual restaurants. * **Creative Liaison:** Manage workflow with the Design team to ensure timely delivery of materials (digital and physical) that meet brand guidelines in format and content. **B. Financial Analysis and Control** * **ROI Analysis:** Measure return on investment for each activated campaign or promotion, both at store level and across digital platforms. * **Cost Control:** Monitor that marketing activations remain within the allocated budget. * **Inventory Management:** Track stock levels of POP materials, promotional uniforms, and marketing supplies for store units. **C. Business Intelligence & Reporting** * **Statistical Generation:** Analyze sales data to identify consumption trends and areas of opportunity. * **Reporting and Presentations:** Prepare weekly/monthly executive performance reports and deliver high-impact presentations to leadership, proposing data-driven adjustments. ### **Candidate Profile** * **Education:** Bachelor’s degree in **Marketing, Public Relations, Tourism**, or related fields in communication and service. * **Experience:** 2–3 years in similar roles, preferably within the **Food & Beverage (F&B)** industry or *Retail*. **Technical Competencies (Hard Skills):** * **Advanced Excel:** Proficiency in pivot tables, formulas, and databases (essential for cost and ROI analysis). * **Delivery Platforms:** Familiarity with backend order management systems for aggregators. * **Executive Presentations:** Mastery of PowerPoint, Keynote, or Canva (focused on results reporting). * **English Proficiency:** Intermediate (reading international brand manuals). **Core Competencies:** * Analytical and numerical thinking. * Negotiation and assertive communication skills. * Sense of urgency and organizational ability (managing multiple projects simultaneously). * Results orientation (ROI focus). Salary commensurate with experience: MXN 22,000–25,000 + PSL and employee discounts on brand products. Apply through this channel.