Public Relations Officer

Description

At Grupo PIM, a company in constant growth, we are seeking your talent as **PUBLIC RELATIONS OFFICER**. **Position Objective:** Manage external communication and institutional relations for the brands, strengthening their reputation and positioning. Represent the company before media outlets, strategic partners, and key audiences, ensuring alignment with corporate and commercial strategy. **Key Responsibilities:** * Plan and execute public relations strategies for the brands (Inflalandia, Oink, G1/G2, Zona Play, Fábrica de Inflables). * Coordinate relationships with media outlets, influencers, and opinion leaders. * Draft and distribute press releases, newsletters, and informational materials. * Organize and follow up on corporate events, product launches, and promotional activities. * Monitor public perception of the brands and propose corrective actions. * Manage communication crises and ensure timely and effective responses. * Collaborate with Media, Design, and Accounts departments to maintain consistency in external messaging. * Maintain and strengthen strategic alliances with institutions, associations, and communities. * Measure PR campaign results using KPIs (media coverage, reputational impact, reach). * Ensure all PR activities align with the company’s vision and core values. **Requirements:** * Bachelor’s degree in Public Relations, Social Communication, Journalism, Marketing, Communication Sciences, or related fields. * Minimum 2–3 years of experience in similar roles (PR analyst or coordinator, press officer, corporate communications specialist, strategic community manager). * Specific knowledge in strategic communication, crisis management, journalistic writing, event organization, and media relations. * Preferred experience in the **entertainment, theme park, recreational franchise, family tourism, children’s brands, or experiential retail** sectors. * Proficiency in media monitoring platforms, advanced writing skills, and digital communication tools. **Technical Competencies and Skills:** * Excellent writing and spelling (press notes, announcements, speeches, media responses). * Expertise in both traditional and digital public relations. * Familiarity with media monitoring tools (Meltwater, Google Alerts, Brand24, or similar). * Proficiency in reputation metrics and executive reporting. * Ability to manage crises swiftly and judiciously. * Microsoft Office suite (Excel for reporting, PowerPoint for executive presentations). **Behavioral Competencies:** * Proactivity, discretion, negotiation, diplomacy, effective communication, empathy, ability to work under pressure, strategic thinking, and image-oriented results orientation. **Position Conditions:** * **Location:** Corporate office (headquarters), with occasional travel to parks for press coverage or special events. * **Schedule:** Full-time, with availability to handle crises outside regular working hours and meet urgent deadlines per campaign requirements. * Must be able to drive manual or automatic transmission vehicles and hold a valid driver’s license. **We Offer:** * Monthly salary commensurate with responsibilities and scope of duties. * Statutory benefits. * Opportunities for professional growth within the department. If you are interested in this vacancy and wish to join the great team at Grupo PIM, please apply through this channel with an updated CV.