**Academic Background:** Bachelor's degree in Marketing, Communications, Advertising, or related field. **Experience:** 3 to 5 years in similar positions. **Specific Knowledge:** * Digital and traditional marketing strategies. * SEO, SEM, Google Ads, social media, and web analytics. * Design and execution of market research studies. * Data analysis and interpretation of metrics (KPIs). * Proficiency with CRM tools and marketing software. **Main Responsibilities** * Develop and execute the **annual marketing plan**. * Analyze the **market, competition, and consumer trends**. * Design and oversee **advertising and promotional campaigns** (digital and traditional). * Coordinate **market research** and customer segmentation. * Manage the **marketing budget** and monitor its execution. * Lead the development of **brand strategy, positioning, and communication**. * Supervise **social media management, website, and digital media**. * Evaluate results using performance indicators (**ROI, leads, conversions, brand growth**). * Coordinate events, trade shows, and product launches. * Maintain relationships with agencies, suppliers, and media outlets.