Micro-Market Developer

Description

**Our Company** We are the business unit of **Arca Continental**, focused on the production, distribution, and commercialization of beverages from **The Coca\-Cola Company** in Mexico. With over 19 production centers and 117 distribution centers nationwide, we serve millions of consumers with a diverse portfolio including carbonated soft drinks, bottled water, juices, hydration beverages, and energy drinks. At **Beverages Mexico**, we combine innovation, operational excellence, and a strong commitment to sustainability and talent development. We are part of one of the world’s most important **Coca\-Cola** bottlers, ensuring growth and development opportunities within a dynamic, high-impact environment. If you seek to join a leading team and contribute to the evolution of Mexico’s beverage market, this is your opportunity! **Mission**: Establish close commercial relationships with Traditional Channel customers (micro and small) to foster their growth and capture maximum market opportunities—aligned with company policies—through development, growth, and strengthening activities at the point of sale, enabling effective execution, improved service, and capitalization of new business opportunities, ultimately resulting in increased volume, profitability, and market leadership for the company. **Responsibilities**: * **Commercially develop** micro and small Traditional Channel customers by driving sales of products, brands, and packaging—ensuring achievement of sales quotas assigned to promoters and telesales agents, growing customers, and pursuing higher sales volume, profitability, and point-of-sale leadership. * **Negotiate** proper activation of the defined “Success Photo” for these customers and ensure coverage of “unforgivable” packaging to achieve profitable growth for both customers and the organization. * **Supervise**, together with the team, compliance with business indicators to support achievement of company objectives. * **Advise** assigned customers on best commercial practices to maximize their business development. * **Manage** resources allocated to the customer group to maximize sales and execution benefits. * **Train** the promoter group on best market practices and value-based dialogues. * **Motivate** the promoter group to achieve their goals and encourage their professional development within the company. * **Analyze** sales data, execution performance, and market share for the assigned customer group. **Requirements**: * Bachelor’s degree in Business Administration or Marketing (degree required) * Basic English * Experience as: Sales Manager (3 years), Sales Coordinator (3 years), Operations Coordinator (3 years), or Sales Promoter (3 years). **Knowledge**: * Office and Windows (Advanced) * Market Development Knowledge (Advanced) * In-Market Execution (Advanced) * Sales Service Models (RTM) (Advanced) * Sales Techniques (Advanced) **Important!** Internal candidates wishing to participate in the selection process must ensure they meet the criteria and guidelines outlined in Arca Continental’s Policy on Selection and Hiring of Employees before applying. * **Job Location: Chihuahua** At Arca Continental, we strive to create a collaborative and inclusive environment that supports the professional and personal development of our employees, always offering equal opportunities. Hiring decisions are made without discrimination based on any other characteristic protected by law. We will never request any payment to process your job application or at any other stage of the selection process.