Creative Copywriter

Description

Job Summary: We are seeking a strategic, fast-thinking, and curious Creative Copywriter capable of transforming briefs into powerful ideas and 360° campaigns for mass consumer brands. Key Highlights: 1. Conceptualization of 360° campaigns for mass consumer brands. 2. Collaboration with art direction, strategy, and production teams. 3. Integration of AI into creative processes without compromising judgment. We seek a Creative Copywriter who thinks in concepts before formats. Someone who transforms a brief into a powerful idea, and an idea into a campaign that lives on the streets, on screens, and in conversations. We need a strategic, quick, curious mind with a hunger to create ideas that stand out. Responsibilities: \- Conceptualize 360° campaigns for mass consumer brands. \- Write for OOH, radio, TV, activations, and digital media (owned and paid). \- Build brand territories and translate them into memorable executions. \- Collaborate closely with art direction, strategy, and production teams. \- Integrate AI tools into creative processes without losing judgment or intent. Requirements: \- Proven experience developing campaigns for mass-market products. \- Portfolio showcasing strong conceptual ideas—not just isolated pieces. \- Mastery of both traditional and digital formats. \- Proficient use of AI tools applied to conceptualization and creative exploration. \- Ability to clearly and convincingly defend ideas. Experience: 3 years Employment Type: Full-time Work Location: Remote