Client: Our client is a major airline in Latin America, dedicated to delivering seamless, customer\-centered digital experiences across all touchpoints. They are committed to innovation and excellence in creating user\-friendly solutions for millions of travelers. Project overview: The UX Research team operates as a cross\-functional capability, partnering with multiple product and delivery squads to ensure decisions are grounded in deep user understanding and strong evidence. Using Design Thinking principles and a mix of qualitative and quantitative research methods, the team guides strategy, reduces uncertainty, and maximizes user and business value. Position overview: We are seeking a Senior UX Researcher with strong experience leading end\-to\-end research initiatives in complex digital environments. This role goes beyond execution: it requires strategic thinking, autonomy, and the ability to influence product and business decisions through research insights. You will work closely with Product Managers, Designers, and Engineers, acting as a trusted research partner and helping teams frame the right problems before designing solutions. * Responsibilities: Define and lead research strategies aligned with product goals, business priorities, and delivery timelines. * Plan and execute complex qualitative and quantitative research initiatives across multiple product phases. * Select and justify appropriate research methods based on problem type, risk, and product maturity. * Synthesize research findings into actionable insights and clear recommendations for decision\-making. * Develop and maintain user personas, journey maps, opportunity maps, and other strategic artifacts. * Present research findings to diverse audiences, including senior stakeholders and leadership. * Partner closely with Product Managers and Designers to support problem discovery, prioritization, and solution validation. * Mentor junior researchers and contribute to raising research standards and best practices. * Define and improve research processes, documentation, and knowledge repositories. * Advocate for user\-centered thinking and evidence\-based decisions across teams. * Requirements: Degree in Sociology, Anthropology, Design, Psychology, Journalism, Engineering, or a related field. * 5\+ years of experience in UX Research roles, leading both qualitative and quantitative research. * Proven experience influencing product or business decisions through research. * Strong expertise in user interviews, usability testing, surveys, and mixed\-method research. * Experience with UX research tools (e.g., UserTesting, Optimal Workshop, Dovetail). * Excellent synthesis, storytelling, and communication skills. * Ability to collaborate and influence in cross\-functional, Agile environments. * Fluency in Spanish. * Nice to have: Proficiency in English and/or Portuguese. * Experience in large\-scale digital products, platforms, or service design. * Familiarity with analytics data to complement qualitative insights.