Web Data Analyst for E-commerce

Description

Job Summary: We are seeking a creative, dynamic, and results-oriented Web Data Analyst to manage expenses, analyze purchase/sales data, web traffic, and generate digital performance reports. Key Highlights: 1. Opportunity to work in what you are most passionate about 2. Collaboration with cross-functional teams 3. Continuous updates on web analytics trends Grupo Charly, a leading Mexican company in the industry with international presence. We have over 70 years of specialization in the marketing, import, export, manufacturing, and retail of footwear, apparel, and sports accessories. We currently operate 200 stores nationwide and have major international projects. We proudly sponsor several Liga MX and USL soccer teams. As part of the Charly family, you will have the opportunity to work in what you are most passionate about. We are looking for innovative, proactive, dynamic, and results-oriented talent. We are currently seeking a Web Data Analyst; this position is on-site in León, Guanajuato. We seek creative, dynamic, and results-oriented talent. **Main Responsibilities (non-exhaustive):** 1\. Monitor the company's travel expenses. 2\. Collect and analyze purchase, sales, inventory control, and promotional data from various sources, and generate reports. 3\. Analyze website traffic and user behavior. 4\. Track budget plans and forecasts, supporting the development of commercial strategies. 5\. Conduct A/B testing and segmentation analysis. 6\. Generate periodic reports on the performance of digital assets (website, marketplaces, others). 7\. Collaborate with cross-functional teams such as marketing, web development, UX/UI design, design, S&OP, etc. 8\. Stay updated on trends and best practices in web analytics, e-commerce marketplaces, and digital assets. 9\. Identify and resolve technical issues related to data collection. 10\. Propose new data-driven ideas and projects based on website performance. 11\. Develop workflows and processes derived from assigned digital activities and participate in new projects. **Requirements:** *Education:* Completed or incomplete Bachelor’s degree in Marketing, International Business, Business Administration, Systems Engineering, or Industrial Engineering. *Experience in similar roles:* 2 years of experience in roles such as E-commerce Analytics Specialist, Web Analytics Analyst, Digital Metrics Analyst, E-commerce Data Analyst, or similar. *Knowledge:* Experience in data analysis, e-commerce, Google Ads, Facebook/Meta Business Manager, Google Analytics, digital marketing and/or social media, marketplaces (Amazon, Mercado Libre, etc.), SQL databases, English with emphasis on reading comprehension, and web traffic analysis tools (e.g., Similarweb, SEMrush, SimilarTech). As part of the Charly family, you will have the opportunity to work in what you are most passionate about. **Benefits of working with us include:** · Weekly salary payment · Statutory and additional benefits beyond statutory requirements · Savings fund · Savings account (at employee’s discretion) · Special employee discounts on brand products · Job stability · Medical services · Corporate agreements · Birthday gift · Cafeteria subsidy · Dental services (preferential rates) · Funeral expense assistance (at employee’s discretion) Salary: $16,000.00 – $20,000.00 per month Benefits: * Company parking * Free parking * Option for indefinite-term contract * Cafeteria service Application Questions: * What is your salary expectation? (Please clarify whether before or after taxes) * Do you have availability for travel (once or twice a year, one week each time)? * Describe your experience as a web data analyst: * Among the following tools (or similar tools), which ones have you used: Google Ads, Facebook/Meta Business Manager, Google Analytics, Similarweb. Workplace: On-site employment