Summary: This role drives profitable growth for iconic spirits brands by developing and executing strategic Public Relations practices and experiences, managing agencies, and building national networks. Highlights: 1. Lead strategic PR planning and execution for iconic spirits brands. 2. Manage agency relationships and ensure exceptional brand presence. 3. Drive brand growth through multi-channel strategies and experiential platforms. CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown\-Forman, please apply by clicking the Careers icon on the Workday portal. For best results, use Google Chrome to view this page. Quote from Hiring Manager: Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown\-Forman offers our employees this kind of career and environment, and has for more than 150 years. Joining the Mexico Marketing team means driving profitable growth for some of the most iconic spirits brands in the world: Jack Daniel's, Tequila Herradura, New Mix, Hendricks, etc. We operate with a culture of collaboration and excellence, where you will actively partner with Commercial and our global teams to turn bold PR plans into market reality, directly impacting our volume, profit, and consumer KPIs. Meaningful Work From Day One: This role develops and implements strategic Public Relations practices and experiences across the brand portfolio while managing agencies to ensure an exceptional brand presence. It requires deep expertise in Public Relations, event management, and trade dynamics to build national networks. Working with global and local teams, the role executes multi\-channel strategies involving media, influencers, and experiential platforms to drive brand growth. What You Can Expect:* Partner with global and local stakeholders to develop PR and experiential toolkits, translating global messaging into compelling local storytelling "hooks." * Lead the strategic planning and execution of best\-in\-class PR platforms and experiential events to drive brand prestige and consistent messaging across the portfolio. * Manage the full lifecycle of third\-party agency relationships, including negotiation, defining scopes of work, and overseeing daily implementation of media and digital strategies. * Utilize consumer insights, experience techniques, and market data to evaluate growth opportunities and optimize budget allocation during annual planning. * Establish clear PR KPIs and evaluation frameworks, providing continuous feedback and course correction to ensure maximum ROI, and commercial results. * Act as the primary liaison for communications and crisis management, protecting brand reputation and ensuring all activities adhere to legal and compliance standards. * Coordinate cross\-functional efforts between Brand Managers and Global teams to ensure flawless amplification of programs and project management of innovation processes. What You Bring to the Table:* Minimum 5 years of experience in Public Relations and media relations management, with at least 2 years in Premium or Luxury brand management. * Proven ability to lead and influence within a matrix environment, demonstrating exceptional communication, listening, and relationship\-building skills. * Demonstrated leadership in managing complex projects and high\-performing agency partners in a deadline\-oriented environment. * Strong financial acumen with specific expertise in budget management and driving for commercial results. * Self\-motivated learner with a creative mindset and a commitment to continuous improvement and innovation. * Proficiency in English and the ability to travel up to 20% of the time. What Makes You Unique: Experience In these areas is highly valuable:* Spirits Industry * Low proof, beer, soft drinks * Premium brands * Agency management Who We Are We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown\-Forman. Being a part of Brown\-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. What We Offer Total Rewards at Brown\-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. \#LI\-Hybrid \#herradura Requisition Type: Employee Management Level: Leader Global Job Level: L2 Number of Openings Available: 1