B2B Public Relations Executive

Description

To achieve the agency’s goals and vision, GOULA seeks an external agent to join the team and develop and execute B2B public relations strategies within the food and beverage industry. **This role is not consumer-focused; rather, it centers on industry-to-industry communication**. The incumbent will be responsible for building, managing, and activating relationships with key players across the professional ecosystem, as well as translating these relationships into concrete client projects: events, trainings, collaborations, content, and positioning platforms. The role also includes project management and client relationship responsibilities, functioning as a liaison point between the agency, the client, and various involved stakeholders. We seek a candidate with sound judgment, organizational structure, and execution capability—above all, with genuine industry understanding and the ability to operate effectively within it. KEY RESPONSIBILITIES ● Building, developing, and maintaining an active contact network within the industry (chefs, restaurants, hotels, culinary schools, academics, specialized media, organizations, opinion leaders). ● Managing relationships and alliances with venues and stakeholders where client projects can be executed (events, trainings, experiences, collaborations). ● Designing B2B public relations strategies aligned with each client’s objectives. ● Coordinating and executing industry-related events, activations, and projects. ● Managing assigned accounts regarding PR and industry engagement. ● Developing proposals, presentations, and strategic recommendations for clients. ● Tracking and reporting to clients on completed tasks. ● Coordinating with internal agency departments (creativity, content, production, etc.) to ensure proper project execution. ● Monitoring timelines, deliverables, and operational requirements for each project. ● Developing and managing a network of relevant partners and vendors for project execution. ● Generating progress and results reports for clients. ● Identifying collaboration, content, and positioning opportunities within the ecosystem. Salary: $25,000\.00 \- $28,000\.00 per month Experience: * Public relations: 4 years (Mandatory) Work location: Hybrid remote in Doctores, Méx.