Strategic Functions (Management Level) 1️ Planning and Strategy * Development of the **Annual Marketing Plan** (OKR / Balanced Scorecard) * Customer segmentation (B2C / B2B / wholesale) * Definition of **brand-specific value proposition** * Market, competition, and trend analysis (food retail) *Key indicators:* * Sales growth per campaign * Campaign ROI * Digital share of voice 2️ Brand Management * Custodianship of Trefoods’ visual and verbal identity * Development and control of **sub-brands and product lines** * Guidelines for logo usage, colors, tone, and materials *Applied methodology:* Brand Governance + Brand Architecture ⚙ Operational Functions (Execution) 3️ Digital Marketing and Content * Monthly content planning (Meta, Instagram, Facebook, WhatsApp) * Management of digital campaigns (branding and performance) * Design of reels, carousels, display ads, and copy * Analysis of metrics: reach, engagement, conversion KPIs: * Engagement rate * Traffic per campaign * Conversion per promotion 4️ Trade Marketing and Point of Sale (POP) * Design of institutional and promotional POP materials * Visual standardization across branches * Display and merchandising audits * In-store commercial activations and promotions 5️ Customer Experience (CX) * Design of service protocols *Framework:* Customer Journey Mapping Internal Marketing and HR 6️ Internal Communication and Culture * Internal campaigns (values, safety, recognition) * Design of HR-related materials * Support for visual onboarding and training * Internal events and culture activations *HR trend:* Employee Experience (EX) * Satisfaction surveys and Net Promoter Score (NPS) * Management of customer complaints and feedback * Continuous improvement of omnichannel experience Position type: Full-time Salary: $10,000.00 – $15,000.00 per month Benefits: * Discounts and preferential pricing * Option for indefinite-term contract * Company phone * Additional vacation days or paid leave Workplace: On-site employment