**Position:** Digital Marketing and Content Specialist (Marketing Creative Executive) **Company:** Clario (LegalTech) **Location/Modality:** Guadalajara, Jalisco — **100% in-person** **Job Type:** Full-time **Salary:** **$12,000–$15,000 MXN net/month (based on experience and skills)** \+ statutory benefits **Objective:** * **Generate sustainable MQLs** for the sales team. * **Go\-To\-Market** of our **SaaS app** leading to **Q1 2026** (messaging, assets, and calendar). **Key Responsibilities** * Conceptualize, write, and produce **conversion-focused content** for **LinkedIn, Instagram, TikTok, YouTube**, **blog/SEO**, and **email**: posts, threads, short video scripts (30–60s), newsletters, and copy for landing pages/ads. * **In-house production**: design using **Canva/Figma** and basic video editing with **CapCut/Premiere** (reels, testimonials, product teasers). * **End\-to\-end campaign management**: conceptualize, schedule, publish, measure, and optimize with a focus on generating **leads/MQLs**. * **Landing pages (desirable):** build LPs using **Wix/Webflow/WordPress/FlutterFlow** and connect forms to **CRM/email**. * **SaaS GTM:** define stage-specific messaging (pre\-launch, beta, launch, post), playbooks, and a reusable creative library. * **Brand and consistency:** maintain style and tone guidelines tailored to SMBs; simplify legal topics into practical language. * **Collaboration:** Report directly to founders, work closely with the sales team. **Guideline KPIs** * **MQLs/month** per channel (organic, email, LPs, social). * **Production:** 8–10 pieces/week (mix of short and long content). * **Creative efficiency:** % of content meeting ER/CTR benchmarks and improvement in **MQL to SQL** conversion alongside Sales. ### **Requirements** **Must\-have** * **1–3 years** of experience in content/creative marketing (ideally B2B/services) with a **portfolio** (copy \+ visual \+ short video). * **Excellent Spanish writing skills** and clear storytelling ability (“legal\-plain\-Spanish”). * Graphic design and video production (proficiency with tools such as Canva / Illustrator / Photoshop / Capcut / Premiere) * Experience running Ads (Google, Meta, etc.) with measurable KPIs. * Basic video editing skills (CapCut/Premiere). * Startup mindset: autonomy, proactivity, experimentation, and results focus (**MQLs/sales**). * Comfort with metrics (reach, ER, CTR, lead/MQL conversion) and **A/B testing**. **Desirables** * Knowledge of **on\-page SEO** and **email marketing**. * Experience with **landing page builders/no\-code platforms** and simple automations (forms, spreadsheets, CRM/email). * Background in **tech/SaaS** or the **legal sector** (a plus). * Intermediate English for technical reading (not essential). ### **Benefits** * **Competitive salary:** **$12,000–$15,000 MXN net/month**. * **Statutory benefits.** * **100% in-person** in Guadalajara, with flexibility for recordings/events. * **Blank canvas** to build the marketing function and **grow** into leadership as the company scales. * **Real autonomy** to propose, experiment, and execute. * **Horizontal culture** with continuous learning. * Genuine growth opportunity. Executive with a degree in Marketing, Communications, or related field.