Marketing Coordinator

Description

Summary: This Marketing Coordinator role focuses on marketing operations, CRM management, and campaign execution, driving efficiency and building scalable marketing systems. Highlights: 1. Work directly with marketing leadership (VP level) 2. Key role in building scalable marketing systems 3. Opportunity to grow into Marketing Operations or Growth roles **Marketing Coordinator (Salesforce, CRM, Marketing Ops, Lead Generation – Remote, CST Hours)****About the Role** We’re hiring a **Marketing Coordinator** to support **marketing operations, CRM management, and campaign execution**. This is a **process\-driven, execution\-heavy role** where you’ll manage data integrity, build prospect lists, and ensure marketing systems run clean and efficiently. You’ll work directly with the **VP of Marketing**, helping create **better visibility, stronger systems, and smoother campaign execution**. **Responsibilities****CRM \& Data Management*** Maintain **CRM hygiene and data accuracy** in **Salesforce** * Manage database structure and ensure proper **segmentation readiness** * Audit and clean marketing data regularly **Lead Generation \& List Building*** Build and audit prospect lists using: * + **ZoomInfo** + Similar prospecting tools * Ensure lists are accurate, targeted, and ready for campaigns **Campaign Execution \& Support*** Execute **compliant mass email campaigns** * Support campaign infrastructure and tracking * Assist with **email drafts, publishing, and templates (Canva)** **SEO \& Website Support*** Conduct **basic website audits** * Support **SEO\-driven updates and content improvements** **Reporting \& Tracking*** Build campaign tracking frameworks * Maintain visibility into: * + Campaign performance + Lead data + Marketing metrics **Process Documentation \& Optimization*** Document marketing workflows and SOPs * Standardize processes for consistency and scalability * Identify inefficiencies and suggest improvements **Competitive \& Market Tracking*** Maintain **competitor tracking databases** * Support marketing insights and research **Requirements*** Hands\-on experience with: * + **Salesforce (data management, segmentation, reporting)** * Experience with marketing automation tools: * + **Pardot / Account Engagement / HubSpot (or similar)** * Experience using: * + **ZoomInfo or similar prospecting tools** * Strong proficiency in: * + **Google Sheets / Excel** * Experience maintaining **CRM hygiene and marketing databases** * Strong attention to detail and process\-driven mindset * Ability to follow and document **structured workflows** * Comfortable working **remote during CST hours** **Nice to Have*** Experience supporting **U.S.\-based companies** * Basic understanding of **SEO and website optimization** * Experience with **CMS platforms** * Experience drafting **marketing emails or content support** * Familiarity with **Canva or light design tools** **Tools \& Tech*** Salesforce * Pardot / HubSpot / Marketing automation tools * ZoomInfo * Google Sheets / Excel * Canva **Why Join*** Work directly with **marketing leadership (VP level)** * Play a key role in building **scalable marketing systems** * Gain exposure to **CRM, automation, and campaign operations** * Opportunity to grow into **Marketing Operations or Growth roles** * Fully remote role with structured workflows **What Success Looks Like****30 Days** * Understand systems and improve **data cleanliness** * Execute routine tasks with minimal supervision **60 Days** * Start improving workflows and owning execution * Contribute to campaign efficiency and reporting **90 Days** * Marketing operations are **organized, predictable, and efficient** * You proactively identify gaps and improve processes **6 Months** * Become the **operational backbone of marketing** * Systems run smoothly with clear visibility for leadership * Contribute to **content execution and workflow optimization** **Apply Now** If you’re a **Marketing Coordinator who thrives on systems, data accuracy, and execution**, we’d love to hear from you. Apply now and help build efficient, scalable marketing operations.