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Job Summary: Toka Internacional is seeking a Marketing Analyst to optimize paid and owned media campaigns, maximizing results while controlling budget. Key Highlights: 1. Daily execution and optimization of paid and owned media campaigns 2. Data analysis and key tools such as Excel, SQL, Google Analytics 3. Continuous testing and performance monitoring for strategic improvement Toka Internacional, a company specializing in electronic payment media, is seeking Marketing Analyst Objective: Ensure daily execution and optimization of paid and owned media campaigns to maximize results (leads/sales/ROAS), while maintaining budget control, tracking quality, and speed of experimentation. Requirements: Completed bachelor’s degree Data analysis capability Proficiency in tools (Excel, SQL, Google Analytics) Key Responsibilities • Implementation and operation of campaigns (Meta/Google/TikTok/LinkedIn depending on your mix): creation, configuration, tags, audiences, objectives, creatives. • Continuous optimization: bidding, budgets, targeting, placements, structure, exclusions, frequency/fatigue control. • Budget and pacing management: ensure spending aligns with plan and monthly/weekly goals. • Testing and improvement: implement A/B testing plans proposed by the leader. • Performance monitoring and alerts: detect CR drops, tracking issues, rejected ads, CPM changes, etc. • Operational reporting: weekly reports with insights and next steps (to support strategic decision-making by the leader). Offer: Salary: $18,000 gross monthly Meal vouchers: 1200 monthly Statutory benefits Savings fund Working hours: Monday to Friday, 9:00 am to 6:00 pm Work location: Andares, Zapopan, Jalisco . -Requirements- Minimum education: Higher education – Bachelor’s degree 3 years of experience Knowledge: Google Analytics Keywords: online
