**Department: Digital Marketing** **Modality: On-site** **Industry: Real Estate** **Reports to: Marketing Director or Senior Trafficker** **General Objective: Execute highly effective paid campaigns to generate qualified leads, ensuring proper technical setup, CRM tracking, and continuous data-driven optimization.** **PRIMARY JOB OBJECTIVEConfigure, manage, and optimize paid campaigns primarily on Meta Ads, and secondarily on Google Ads and TikTok Ads, guaranteeing:** * **Generation of qualified leads.** * **Full traceability via UTM, Pixel, and Conversion API.** * **Complete synchronization with CRM (Bitrix24).** **Continuous optimization of cost per result and traffic quality.** **KEY RESPONSIBILITIES1. Strategic Planning** * **Development of the media plan aligned with business objectives and project KPIs.** * **Funnel structuring based on prospect awareness levels.** * **Audience selection across cold, warm, and hot traffic, including lookalikes, retargeting, and advanced remarketing.** * **Creation of messages and value propositions aligned with buyer persona and funnel stage.** **Collaboration with design and copywriting teams to ensure conversion-oriented creatives.** **2. Technical and Operational Implementation** * **Creation, configuration, and launch of campaigns in Meta Ads Manager.** * **Management of digital assets:** * **Pages** * **Ad accounts** * **Business Manager** * **Pixel** * **Conversion API** * **Domains and verification** * **WhatsApp Business API and templates** * **Full tracking configuration and validation:** * **UTM** * **Conversion API** * **Custom events** * **Integrations with Bitrix24** * **Correct Contact Center configuration within Bitrix24:** * **WhatsApp channels** * **Forms** * **Automated workflows** * **Lead routing and segmentation rules** * **Daily review of campaign and structural functionality.** **3. Measurement, Analysis, and Reporting** * **Advanced interpretation of key metrics:** * **CTR** * **CPC** * **CPL** * **CPA** * **Conversion rate per funnel stage** * **Lead quality** * **Landing page behavior analysis (Analytics).** * **Identification of bottlenecks (ad → form → WhatsApp → close).** * **Preparation of clear, actionable weekly and monthly reports.** * **Use of Bitrix24 for performance dashboards.** **4. Optimization and Continuous Improvement** * **Daily/weekly campaign optimization based on real-time data.** * **Improvement proposals for:** * **Audience segmentation** * **Creatives** * **Copy** * **Frequency** * **Locations** * **Budgets** * **Execution of A/B tests on:** * **Ads** * **Creatives** * **Audiences** * **Landing pages** * **CRM workflows** **Ensure budget execution with maximum efficiency and ROI.** **KEY RESPONSIBILITIES1. Strategic Planning** * **Development of the media plan aligned with business objectives and project KPIs.** * **Funnel structuring based on prospect awareness levels.** * **Audience selection across cold, warm, and hot traffic, including lookalikes, retargeting, and advanced remarketing.** * **Creation of messages and value propositions aligned with buyer persona and funnel stage.** * **Collaboration with design and copywriting teams to ensure conversion-oriented creatives.** **2. Technical and Operational Implementation** * **Creation, configuration, and launch of campaigns in Meta Ads Manager.** * **Management of digital assets:** * **Pages** * **Ad accounts** * **Business Manager** * **Pixel** * **Conversion API** * **Domains and verification** * **WhatsApp Business API and templates** * **Full tracking configuration and validation:** * **UTM** * **Conversion API** * **Custom events** * **Integrations with Bitrix24** * **Correct Contact Center configuration within Bitrix24:** * **WhatsApp channels** * **Forms** * **Automated workflows** * **Lead routing and segmentation rules** * **Daily review of campaign and structural functionality.** **3. Measurement, Analysis, and Reporting** * **Advanced interpretation of key metrics:** * **CTR** * **CPC** * **CPL** * **CPA** * **Conversion rate per funnel stage** * **Lead quality** * **Landing page behavior analysis (Analytics).** * **Identification of bottlenecks (ad → form → WhatsApp → close).** * **Preparation of clear, actionable weekly and monthly reports.** * **Use of Bitrix24 for performance dashboards.** **4. Optimization and Continuous Improvement** * **Daily/weekly campaign optimization based on real-time data.** * **Improvement proposals for:** * **Audience segmentation** * **Creatives** * **Copy** * **Frequency** * **Locations** * **Budgets** * **Execution of A/B tests on:** * **Ads** * **Creatives** * **Audiences** * **Landing pages** * **CRM workflows** **Ensure budget execution with maximum efficiency and ROI.** **KEY RESPONSIBILITIES1. Strategic Planning** * **Development of the media plan aligned with business objectives and project KPIs.** * **Funnel structuring based on prospect awareness levels.** * **Audience selection across cold, warm, and hot traffic, including lookalikes, retargeting, and advanced remarketing.** * **Creation of messages and value propositions aligned with buyer persona and funnel stage.** * **Collaboration with design and copywriting teams to ensure conversion-oriented creatives.** **2. Technical and Operational Implementation** * **Creation, configuration, and launch of campaigns in Meta Ads Manager.** * **Management of digital assets:** * **Pages** * **Ad accounts** * **Business Manager** * **Pixel** * **Conversion API** * **Domains and verification** * **WhatsApp Business API and templates** * **Full tracking configuration and validation:** * **UTM** * **Conversion API** * **Custom events** * **Integrations with Bitrix24** * **Correct Contact Center configuration within Bitrix24:** * **WhatsApp channels** * **Forms** * **Automated workflows** * **Lead routing and segmentation rules** * **Daily review of campaign and structural functionality.** **MODALITY AND CONDITIONS** * **100% on-site work.** * **Performance evaluation based on objectives and KPIs.** * **Close collaboration with leadership, sales, design, and web development teams.** * **Availability for brief daily performance reports.** Job Type: Full-time, Indefinite-term contract Job Type: Full-time, Indefinite-term contract Salary: $12,000.00 per month Benefits: * Option to transition to an indefinite-term contract Work Location: On-site employment