Digital Trafficker

Description

Job Summary: We are seeking a Digital Trafficker / Paid Media Specialist to lead customer acquisition strategies and optimize digital campaigns on Google Ads and Meta Ads. Key Highlights: 1. Lead customer acquisition strategies with a results-oriented focus. 2. Design, execute, and optimize performance-based digital campaigns. 3. Work with Full Funnel campaigns for lead generation. Digital Trafficker / Paid Media Specialist (Google & Meta Ads) Job Description Are you passionate about performance marketing and lead generation? We are looking for a Digital Trafficker / Paid Media Specialist with experience in Google Ads and Meta Ads to lead measurable, results-driven customer acquisition strategies. You will be responsible for creating, optimizing, and scaling high-quality lead-generation digital campaigns for our real estate brands. We seek an analytical, strategic, and performance-focused individual capable of managing Full Funnel campaigns. What will be your objective? Design, execute, and optimize digital advertising strategies focused on lead acquisition and business growth via platforms such as Google Ads and Meta Ads. You will manage campaigns targeting awareness, consideration, and conversion, continuously optimizing key metrics including: CPL ROAS CTR CPA Conversion rate Responsibilities Campaign Management Design and execute campaigns on: Google Ads Meta Ads Develop performance-oriented customer acquisition strategies. Manage budgets and reallocate investment based on performance. Optimization and Analysis Monitor campaign performance daily. Identify opportunities for improvement and scaling. Optimize campaigns based on metrics and KPIs. Implement A/B tests on ads, audiences, and landing pages. Audience Segmentation and Funnels Create advanced segmentation and remarketing strategies. Develop conversion funnels focused on generating qualified leads. Collaborate with creative and sales teams to improve results. Measurement and Reporting Implement tracking via: Google Analytics Google Tag Manager Meta Pixel Generate reports with actionable insights and improvement recommendations. Requirements: Completed bachelor's degree. Minimum 2 years of experience in performance campaigns and lead generation. Proven experience in: Google Ads Meta Ads Manager Knowledge of: Google Analytics Google Tag Manager Conversion funnels Landing pages Analytical ability and results orientation. Experience optimizing campaigns to improve CPL and ROAS. Desirable Experience in the real estate sector. Experience with TikTok Ads or LinkedIn Ads. Basic knowledge of CRO (Conversion Rate Optimization). Experience working with CRM systems and automations. We Offer Direct employment with the company. Competitive salary. Statutory benefits. 100% IMSS registration. On-site cafeteria service. Corporate transportation. Creative and innovative work environment. Professional growth opportunities.-Requirements- Minimum education: Higher education - Bachelor's degree 2 years of experience Age: between 20 and 45 years Skills: Analytical ability, Strategy, Database, Facebook Ads, Google Ads, Marketing, Digital Marketing, Microsoft Excel, Reporting, Lead Generation, Query Keywords: online