Marketing and E-commerce Manager

Description

Job Summary: A leading cosmetics company is seeking a Marketing and E-commerce Manager to plan, implement, and optimize digital, social media, and e-commerce strategies. Key Highlights: 1. Lead digital marketing and e-commerce strategies for brand positioning. 2. Responsible for the performance of online stores and advertising campaigns. 3. Social media management, data analysis, and advertising budget oversight. A prominent cosmetics distributor is seeking personnel for the position of: MARKETING AND E-COMMERCE MANAGER Job Objective: To plan, implement, and optimize digital marketing, social media, and e-commerce strategies to strengthen brand positioning, generate demand, increase sales, and maximize digital channel profitability—through key performance indicator analysis, advertising campaign management, and efficient content and online store administration. Job Responsibilities: Responsible for the performance of online stores, web portals, e-commerce platforms, shopping carts, and campaigns. Define objectives, analyze ROAS, and make investment decisions per brand. Define messaging, tone, and creative direction. Develop campaign calendars, campaign concepts, and brand differentiation. Manage performance of active stores, promotions, catalog updates, conversion optimization, and monthly technical monitoring. Analyze campaign metrics across all social media platforms to support decision-making and strategy development. Generate and monitor commercial strategies, positioning, and sales initiatives for products. Prepare campaign reports with data and executive summaries for management. Proficiency in Meta, Google Ads, and social media management platforms, as well as advertising placement and performance analytics. Develop and execute campaigns across various platforms, produce performance reports, and continuously optimize results. Advertising budget administration. Track pixels, conversions, feeds, basic technical SEO, and site availability. Creative content briefing and coordination. Compliance with data privacy regulations and responsible data usage. Requirements: Bachelor’s degree in Marketing. Minimum 3 years of relevant experience. Communication Skills: Excellent spelling, writing, and summarization abilities. Social Media Management: In-depth knowledge of platforms (Instagram, TikTok, LinkedIn, Twitter/X, Facebook) and proficiency with scheduling and monitoring tools. Data Analysis: Ability to measure, interpret metrics, and draw actionable insights to guide strategy (analytical thinking). Creativity and Agility: Capacity to generate original content and respond swiftly to trends and reputation crises (crisis management). Working Hours: Monday–Friday, 9:00 AM–6:00 PM; Saturdays, 9:00 AM–2:00 PM. Work Location: Col. Echeverría, Guadalajara, Jal. We Offer: Base salary of $25,000 MXN per month (gross). Statutory benefits. Employment Type: Full-time. Salary: Starting from $25,000.00 MXN per month. Benefits: * Salary increases. * Option for an indefinite-term contract. Application Questions: * Which neighborhood do you live in? * What is your age? * Do you have experience performing the described digital marketing activities? For how long? * Have you supervised staff before? Workplace: On-site employment