Digital Marketing and Content Coordinator **Position Objective** Establish guidelines for the design, implementation, and supervision of comprehensive marketing strategies that strengthen brand positioning, drive qualified lead generation, and directly contribute to achieving sales objectives for real estate developments. **Functions and Responsibilities** **Main** * Plan, execute, and optimize advertising campaigns on **Meta Ads** and **Google Ads**. * Coordinate with the **sales team** on campaign segmentation and messaging, aligning them with lead acquisition and sales goals. * **Lead and supervise** the marketing team, assigning tasks and ensuring project deadlines are met. * **Negotiate and coordinate** with providers of printed materials, audiovisual production, and other related services. * Organize and oversee **promotional events** such as *open houses*, project handovers, and commercial activations. * Review and approve the monthly **content calendar** for each development, ensuring consistency with brand strategy. * Coordinate **audiovisual production** for digital campaigns and other promotional materials. * Manage and optimize the **marketing department budget**. **Technical and Operational Requirements** * Proficiency in **CRM** (ActiveCampaign, HubSpot). * Experience in **copywriting** and promotional materials. * Knowledge of **print design and production**. * Mastery of **email marketing**. * Ability to **lead creative teams**. * Development of **project-specific marketing strategies**. * Completion of **tasks and deadlines**. * **Operational support** and office attendance. * Communication and **timely reporting** to superiors. * Adherence to **policies and confidentiality**. * Care of **assets and tools**. * Maintain a **clean and organized** workspace. * Willingness for **continuous training**. **What We Offer** * **Salary:** $15,000 to $17,000 per month *(Base of $15,000 \+ additional commissions)* * **Statutory benefits:** IMSS, year-end bonus, vacation time, and vacation premium. * **Fuel allowance** for site visits. * **Ongoing training** and **career development plan**. **Work Schedule (full-time):** * Monday to Friday from **9:00 a.m. to 6:00 p.m.** * Saturdays from **9:00 a.m. to 2:00 p.m.** **Work Mode:** On-site Job type: Full-time Salary: $15,000.00 \- $16,000.00 per month Work location: On-site job