**Campaigns and Analytics Specialist** **Requirements:** * Education: Bachelor’s degree in Applied Mathematics, Computer Science, Actuarial Science, Industrial Engineering, Systems and Information Technology Engineering, Computational Technologies Engineering, Economics, Statistics, Marketing, or related field (graduated or intern) * Certifications (desirable): Data Science specialization, Python certification * Industry background (desirable): Financial sector * Experience: Preferably 1–2 years in a similar role **Required Knowledge:** * KPI Development—Advanced * Database Management and Analysis—Advanced * High-Impact Presentations—Intermediate * Python (Desirable) * Google Cloud Platform (GCP) Environment (Desirable) * SQL (Desirable) * R—Intermediate/Advanced * SAS—Intermediate/Advanced * Power BI—Advanced * Experience with Customer Retention Models—Basic * Basic English (reading and comprehension) * Excel—Advanced * Office 365 (PowerPoint)—Intermediate * Knowledge of marketing/campaign metrics (CTR, conversion, segmentation)—Desirable **Responsibilities:** 1. Ensure the availability and quality of data required for the proper execution and measurement of campaigns, coordinating with responsible departments to guarantee traceability and timely analysis. 2. Monitor and comprehensively track active campaigns from launch through closure, ensuring visibility, traceability, and achievement of objectives. 3. Develop dashboards and reports consolidating key performance indicators (KPIs) per campaign, supporting commercial management and decision-making. 4. Evaluate campaign results and ROI, generating insights and recommendations for continuous optimization and identification of new opportunities. 5. Design and maintain integrated dashboards that unify multiple data sources to monitor customer behavior and responses across various channels (email, WhatsApp, call center, advisors). **We Offer:** Competitive base salary + benefits exceeding statutory requirements