**BTL Creative Director (Senior / Leadership) – 100% Remote** **Modality:** 100% remote (Mexico) **Schedule:** Monday to Friday, 9:00 a.m. to 6:00 p.m. (1-hour lunch break) **Salary:** $60,000 MXN net monthly + performance bonuses **Position type:** Full-time **About the company** We are a **growing BTL agency**, specialized in **brand activations, BTL experiences, point-of-sale (POS) and retail campaigns**. We operate with a collaborative approach, an agency-paced workflow, and high creative standards—seeking **executable, cost-effective ideas with real on-the-floor impact**, backed by strong client-facing presentation capabilities. **Position description** We are seeking a **Senior BTL Creative Director** with **7+ years of proven experience at BTL agencies**, to lead a new creative unit. This role combines **strategy, conceptualization, and creative leadership**, with direct involvement in **pitches, storytelling development, and client presentations**, ensuring ideas are executed with quality across **retail, POS, events, and brand experiences**. **Responsibilities** * Translate briefs into **clear creative pathways**: big idea, mechanics, customer journey, touchpoints, and channel-specific executions. * Develop **creative concepts and storytelling** for BTL campaigns and activations. * Create and lead **commercial presentations (pitch decks)**: naming, key messages, creative rationale, and tactical executions. * **Present and defend proposals to clients**, integrating feedback without compromising creative essence. * Bring ideas to life alongside account and production teams, ensuring **feasibility, timelines, quality, and budget adherence**. * **Lead and develop the creative team**, collaborating closely with Art Direction and other creative roles. **Essential requirements** * **7+ years of verifiable experience at BTL agencies** (mandatory). * Solid experience in **activations, brand experiences, promotions, and point-of-sale (POS)**. * Mastery of **creative conceptualization and storytelling applied to BTL**. * Experience **presenting ideas to clients** and participating in pitches. * Proven **creative leadership**, organizational skills, and ability to work under pressure in agency environments. * **Portfolio featuring executed cases**, ideally with on-the-floor evidence (photos and/or video). **Desirable requirements** * Experience in **mass consumer markets** and campaigns focused on **retail / point-of-sale**. * Sensitivity to **BTL production** (materials, timelines, and costs) to propose executable ideas. **Key competencies** * Creative leadership and collaborative teamwork * Clear, persuasive, and client-oriented communication * Strategic thinking with emphasis on **executable creativity** * Management of multiple concurrent projects * Results-driven mindset and commitment to execution quality **We offer** * **Competitive salary of $60,000 MXN net monthly**, plus performance bonuses. * **100% remote work modality** within Mexico. * A strategic role with direct impact on the agency’s creative vision. * Involvement in high-profile projects and professional growth opportunities. **If you have experience leading BTL creativity, enjoy presenting ideas to clients, and excel at transforming concepts into executable on-the-floor experiences, apply through this channel and share your portfolio.** Position type: Full-time Salary: $60,000.00 per month Workplace: Remote