Indeed
Digital Coordinator - Marketing
Job Summary:
We are seeking a Digital Coordinator to plan, execute, monitor, and optimize digital campaigns, with a focus on SEM, email marketing, and continuous improvement.
Key Highlights:
1. Manages SEM and email marketing strategies, ensuring KPI compliance.
2. Analyzes data to improve user experience and e-commerce performance.
3. Conducts digital benchmarking to optimize communication strategy.
Join the GER team! Our team of professionals combines experience, innovation, and talent for every challenge. If you are a professional with the required competencies and seek growth, challenges, and opportunities, we want you on board.
We are looking for: Digital Coordinator
Work location: CAPU Puebla Terminal
Requirements:
Education: Bachelor’s degree in Marketing or Communications
Desired work experience: SEM/email marketing campaign management, blog management, digital budget execution, digital benchmarking, data analysis for continuous improvement
English: Intermediate
Knowledge:
Google Ads/Facebook Ads/Twitter Ads/Spotify Ads
Google Analytics/HotJar
Digital benchmarking focused on UX/UI
Responsibilities:
1. Planning, execution, monitoring, and optimization of SEM campaigns
Develop and manage SEM strategies for different Business Units (UNs) using various paid platforms to ensure KPI compliance.
Implement SEM strategy using digital platforms such as Google Ads, Facebook Ads, SMS, QR codes—aligned with each UN’s commercial strategy to support revenue goals, conversion rate, and traceability.
Select bids, audience segmentation, and create original ads based on historical performance analysis and available benchmarks.
2. Planning, execution, monitoring, and optimization of email marketing campaigns
Develop email marketing strategies for different UNs using MDirector to improve current metrics for this channel.
Set up automated rules for email distribution using MDirector, reducing manual workload within the department.
3. Analyze information to improve UX and e-commerce conversion rate
Collect data from GER’s various information sources (Google Analytics, HotJar, Dashboards), identify digital strategy opportunities, and pursue data-driven continuous improvement.
4. Digital Benchmarking
Conduct digital benchmarking to identify improvements needed in digital communication strategy (social media, email, push notifications, etc.).
Develop action plans to resolve diagnosed issues or adopt and adapt best practices.
We offer:
Biweekly salary
Statutory benefits
Life insurance
Funeral expense insurance
Grocery vouchers
Please apply by attaching your updated resume for timely follow-up.
Position type: Full-time, indefinite term
Benefits:
* Life insurance
* Grocery vouchers
Workplace: On-site employment

Av. de la Pedrera 2506, Las Cuartillas, 72050 Heroica Puebla de Zaragoza, Pue., Mexico
$MXN 1/hour