HEINEKEN MÉXICO represents the brewing group with the longest tradition in Mexico since its founding in 1890, with a team in Mexico of more than 18,000 employees. Our company values include bringing fun to the lives of our consumers and collaborators by promoting our products responsibly and fostering an environment where people can fully unlock their full potential and enjoy their work. We have a passion for quality in everything we do, we invest in our people, new technologies and continuous improvement processes in our organization. Furthermore, we respect the individual, society and the environment, committing ourselves to the communities where we operate, respecting the Universal Declaration of Human Rights, and following the laws of the countries in which we are operate. At HEINEKEN, we brew great beers and we build great brands. We are committed to surprising and exciting our consumers and employees everywhere. We have a proud history and heritage in brewing and in our communities. With operations in over 70 markets globally, we are the world's most international brewer. We Go Places! How about you? Location: Pachuca Function: Commerce Sub Function: Commerce \- Sales \- Trade Marketing Type of Contract: Permanent Purpose * Ensure the achievement of business results in your zone, guaranteeing profitability, sustained growth and flawless execution of the commercial strategy. * Execute strategic and operational plans with excellence to strengthen our brand presence and market positioning. * Ensure comprehensive territory management by connecting commercial, financial, logistical and people dimensions to maximize business performance. * Develop a high-performance team that embodies the HEINEKEN culture, fostering leadership, collaboration and pride in the brand. * Drive a customer-centric approach, strengthening commercial and community relationships that consolidate our local reputation. * Contribute to business growth from a strategic perspective, acting as the general manager of your territory. Responsibilities * Achieve commercial, financial and operational objectives for the zone (volume, profitability, coverage, cash flow, UAFIR). * Implement and monitor the strategic and tactical sales plan, aligned with regional brand and channel strategies. * Develop local market intelligence to identify trends, opportunities and consumer behaviors. * Coordinate the execution of the commercial strategy, ensuring excellence at the point of sale. * Ensure efficient management of financial, logistical and human resources. * Strengthen long-term commercial relationships with key customers, authorities and the community. * Develop high-performance teams, promoting a culture of leadership, execution and brand pride. Requirements * Comprehensive leader with strategic thinking and business vision, capable of combining commercial execution with people development and efficient resource management. * Professional with passion for fast-moving consumer goods and focus on achieving sustainable results. * Minimum of 8 years of experience in commercial leadership roles, area management or regional management positions. * Background in fast-moving consumer goods, retail, beverages or consumer products industries. * Proven skills in managing multidisciplinary teams, financial analysis, negotiation and commercial development. * Ability to inspire, mobilize and build a high-performance culture. * Completed bachelor's degree (MBA or postgraduate studies desirable). * Intermediate-to-advanced English proficiency. At HEINEKEN México our commitment is to respect people, society and the environment, we are against any discriminatory practice of religion, sex, political tendency, socioeconomic level or ethnic origin. All our recruitment and selection processes are free. If you receive an email requesting deposits to cover medical exams, we urge our users to ignore these messages.