Performance Analyst Mexico

Description

Job Summary: We are seeking a Performance Marketing Analyst with a growth mindset and strong business orientation to lead the strategic coordination of performance agencies and drive e-commerce channel growth. Key Highlights: 1. Lead strategic coordination of performance agencies. 2. Drive growth of e-commerce channels and revenue. 3. Identify opportunities for digital optimization and growth. **OUR PEOPLE, TOGETHER, LEAD WITH CONSCIOUSNESS.** At Natura, we have the potential to drive meaningful transformations. This is made possible through the innovative products of Natura and Avon; the memorable experiences of Bluma's beauty services and our financial education platform, Emana Pay. Brands and services that are relevant to those who use them and recognized for our commitment to leading regenerative businesses. **Role Type** Permanent **What will you be doing here?** We seek a candidate with a growth mindset, strong business orientation, and the ability to transform data into actionable decisions. The ideal profile understands how to connect performance, e-commerce, and revenue, establishing a strategic and demanding relationship with external agencies to accelerate sustainable digital results. **What knowledge and experiences will you need to bring to share with our network?** **Role Summary** We are looking for a results- and digital growth-oriented Performance Marketing Analyst to lead the strategic coordination of our performance agencies, driving growth across the company’s e-commerce channels (.com and app), ensuring execution aligned with business objectives, revenue focus, and a full-funnel perspective. This role will be responsible for monitoring digital campaign performance, analyzing key metrics, identifying optimization and growth opportunities, and ensuring agencies execute strategies aligned with commercial objectives for acquisition, conversion, and profitability. We are not seeking solely a platform operations profile, but rather an individual with business judgment, analytical capability, and skill in managing external partners with high expectations and strong ownership. **Key Responsibilities** * Coordinate and manage external performance marketing agencies. * Align digital media strategies with e-commerce business objectives. * Monitor and analyze digital campaigns on platforms such as Google, Meta, and TikTok. * Track and optimize key KPIs including ROAS, Revenue, CAC, Sessions, and Conversion Rate. * Collaborate cross-functionally with E-commerce, CRM, BI, and Commercial teams to ensure an integrated full-funnel strategy. * Identify growth and optimization opportunities in acquisition, conversion, and investment efficiency. * Monitor media plans, investments, pacing, and commercial results. * Generate performance analyses and reports to support decision-making. * Ensure best practices in measurement, tracking, and attribution with agencies and partners. * Prioritize campaigns according to commercial moments and business needs. **Requirements** *Essential* * Experience in Performance Marketing, E-commerce, or Digital Media. * Experience managing or coordinating performance agencies. * Knowledge of digital advertising ecosystems: Google Ads, Meta Ads, TikTok Ads, Retail Media. * Understanding of e-commerce acquisition and conversion metrics. * Proficiency with tools such as: GA4, Salesforce, Excel, AppsFlyer. * Analytical and results-driven profile. * Ability to organize and track multiple projects. * Growth mindset and focus on revenue generation. * Ability to work cross-functionally across diverse teams. *Desirable* * Experience in app performance or app growth campaigns. * General knowledge of marketplaces and retail media. * Experience in retail, FMCG, beauty, or high-volume e-commerce companies. * Proficiency with data visualization tools such as Looker Studio or Power BI. *KPIs for this Role:* ROAS, Revenue, CAC, Sessions/Traffic, CVR, Full-funnel Performance * Execution quality and agency management \#LI\-RL1 **What will you find here?** We are more than just a workplace: we build and live the Well\-Being Ecosystem daily, based on the harmonious relationship between each individual, their surroundings, and the environment they are part of. In addition to offering benefits focused on social, physical, financial, mental, and emotional well\-being, we promote an environment of prosperity, belonging, and purpose, strengthening a solid network of support, expanded awareness, and respect for diversity, equity, and inclusion. We are a movement that transforms the way of living and doing business across 14 countries in Latin America, always guided by consciousness. **Do you know someone at Natura?** If so, ask for their corporate email and use it to request a recommendation when applying for a position. It’s an excellent opportunity to strengthen your network and advance in our selection process! **Natura celebrates and embraces diversity in all its forms and pluralities.** **We encourage \#Women, \#BlackPeople,** **\#PeopleWithDisabilities,** **individuals from the \#LGBTQIA\+ community, \#PregnantWomen, and people aged \#50\+ to apply for this position**