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Job Summary: Grupo Charly is seeking an innovative and results-oriented Web Data Analyst to analyze web traffic, user behavior, and digital asset performance, collaborating with cross-functional teams. Key Highlights: 1. Opportunity to work in what you are most passionate about 2. A leading company with international presence and major projects 3. Promotes innovation, proactivity, and results-oriented thinking Grupo Charly, a Mexican industry-leading company with international presence We have over 70 years of expertise in the marketing, import, export, manufacturing, and retail of footwear, apparel, and sports accessories. We currently operate 200 stores nationwide and have major international projects. Proud sponsor of several football teams in Liga MX and USL. As part of the Charly family, you will have the opportunity to work in what you are most passionate about. We are looking for talent that is innovative, proactive, dynamic, and results-oriented. We are currently seeking a Web Data Analyst; this position is based onsite in Leon, Guanajuato. We seek creative, dynamic, and results-oriented talent. Main Responsibilities (non-exhaustive): 1. Monitor company travel expenses. 2. Collect and analyze purchasing, sales, inventory control, and promotional data from multiple sources, and generate reports 3. Analyze website traffic and user behavior 4. Track budget plans and forecasts for the area, supporting the development of commercial strategies. 5. Conduct A/B testing and segmentation analysis 6. Generate periodic reports on the performance of digital assets (website, marketplaces, others) 7. Collaborate with cross-functional teams such as marketing, web development, UX/UI design, design, S&OP, etc. 8. Stay updated on trends and best practices in web analytics, e-commerce marketplaces, and digital assets 9. Identify and resolve technical issues related to data collection 10. Propose new data-driven ideas and projects based on website performance 11. Develop workflows and processes derived from assigned digital activities and participate in new projects. Requirements: Education: Completed or incomplete Bachelor’s degree in Marketing, International Business, Business Administration, Systems Engineering, or Industrial Engineering Relevant experience: 2 years of experience in similar roles such as E-commerce Analytics Specialist, Web Analytics Analyst, Digital Metrics Analyst, E-commerce Data Analyst, or similar. Knowledge: Experience in data analysis, e-commerce, Google Ads, Facebook/Meta Business Manager, Google Analytics, digital marketing and/or social media, marketplaces (Amazon, Mercado Libre, etc.), SQL databases, English with emphasis on reading comprehension, and web traffic analysis tools (e.g., Similarweb, SEMrush, SimilarTech). As part of the Charly family, you will have the opportunity to work in what you are most passionate about. Benefits of working with us include: · Weekly salary payment · Statutory and additional benefits beyond statutory requirements · Savings fund · Savings account (at employee’s discretion) · Special employee discounts on brand products · Job stability · Medical services · Corporate agreements · Birthday gift · Dining subsidy · Dental services (preferential rates) · Funeral expense assistance (at employee’s discretion) . -Requirements- Minimum education: Higher education – Bachelor’s degree 2 years of experience Languages: English Knowledge: Google Analytics Willingness to travel: Yes Keywords: analyst, data, internet, web
