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Summary: Develop, execute, and optimize Salesforce Marketing Cloud email and mobile development to ensure flawless delivery and drive channel efficiencies for IHG’s customer-centric email marketing program. Highlights: 1. Develop, build, and test email communications within Salesforce Marketing Cloud 2. Design and develop multi-channel customer journeys with technical leadership 3. Optimize SQL queries and co-create dynamic, data-driven emails **Role Purpose** Develop, execute, and optimize SFMC email and mobile development for IHG’s customer\-centric email marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness. **Key Accountabilities** * Develop, build, and test, email communications within Salesforce Marketing Cloud using Content Builder, Data Extensions, Journey Builder, Automations Studio, Mobile Studio and programming languages. * Design and develop multi\-channel customer journeys within Journey Builder, ensuring scalability and maintainability, with technical leadership and best practices. * Work in Automation Studio, Data Extensions, Mobile Studio, Content Builder, and related SFMC tools, * Write and optimize SQL queries to manage and manipulate data within SFMC databases. * Co\-create dynamic, data\-driven emails and landing pages utilizing AMPscript, Journey Builder, Automation Studio, API integrations, and SSJS, while reviewing and improving code quality across the team. * Promote and share industry best practices related to development, strategy, testing, and accessibility. * Collaborate closely with marketing and data teams to translate campaign requirements into robust technical solutions. * Ensure adherence to best practices in email development, including personalization, segmentation, data management, and deliverability optimization. * Troubleshoot and resolve technical issues related to email campaigns and SFMC platform performance. * Stay up\-to\-date with Salesforce Marketing Cloud features, industry trends, and emerging martech innovations to continuously improve team capabilities. * Support code reviews, knowledge sharing, and documentation to maintain high\-quality standards. * Drive innovation in customer communications and template design, fostering a culture of continuous improvement. * Collaborate with Inbox Monster to monitor deliverability and communication rendering, ensuring optimal performance. * Oversee the development of personalized content within the Movable Ink platform and its integration into commercial and loyalty communications. * Maintain, evolve, and expand a modular email template codebase, ensuring consistency and reusability. * Assist in resource planning and workload management within the email development team. **Education** * Bachelor’s degree in Computer Science, Marketing Technology, Marketing, or a related field, or equivalent professional experience. **Experience** * One to three years of hands\-on experience with Salesforce Marketing Cloud, including AMPscript, Journey Builder, Automation Studio, Content Builder, and Data Extensions. * Salesforce certifications are a plus. * Demonstrated project management skills in multi\-stakeholder environments, including organizing, planning, and executing large\-scale projects. * Familiarity with Mobile Studio and integrating mobile messaging campaigns is a plus. * Experience with project management methodologies (e.g., Agile) and tools is advantageous. * Experience working with data privacy regulations such as CAN\-SPAM, GDPR, or CCPA. **Technical Skills and Knowledge** * Marketing automation strategy and implementation experience with email products, CRM tools and systems * Experience engaging and influencing cross\-functional working partnerships in a global organization * Experience of working within a complex business with a range of stakeholders with different needs * Ability to maintain a service\-oriented team culture, that delivers consistent, high\-quality work for IHG’s complex stakeholder group * Project management skills to juggle multiple projects often having tight deadlines * Excellent organizational skills with extreme attention to detail, accuracy and accountability * Strong interpersonal and above\-average communication skills Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
