Content Creator

Description

Job Summary: We are seeking a strategic and creative professional with aesthetic and narrative sensitivity to design, execute, and evolve content that elevates the INTRAURBANA brand. Key Highlights: 1. Design, execute, and evolve strategic and aspirational content. 2. Analyze market trends and propose distinctive ideas. 3. Impact brand perception through storytelling and creativity. At **INTRAURBANA**, we don’t just develop spaces—we build life experiences. And we know that today’s leading brands don’t just sell… they **connect, inspire, and set trends**. That’s why we’re looking for someone who doesn’t just create content, but who **understands the power of narrative to position a brand at a new level**. ### **Who Are You?** You are someone who lives among ideas, references, trends, and aesthetics. But beyond that, you possess discernment. You know how to spot what’s already saturated—and propose what comes next. You care as much about content as about the impact it generates. You don’t just execute. **You think, question, and propose.** ### **Your Mission** Design, execute, and evolve INTRAURBANA’s and its projects’ content, ensuring communication that is: * Aspirational * Distinctive * Strategic * Aligned with real-market consumer behavior * **What You’ll Do (Strategic Level \+ Execution)** **Strategy and Planning** * Develop monthly content calendars per project and objective (branding, sales, progress updates, institutional). * Define communication pillars, content series, and narrative lines. * Align content with commercial campaigns and project phases. **Market Research and Insight** * Analyze competitors and aspirational brands (not only real estate brands). * Detect trends before they become mainstream. * Identify opportunities for content differentiation. **Creativity and Storytelling** * Create concepts, scripts, and narratives that elevate brand perception. * Develop content that humanizes and makes the purchasing experience aspirational. * Adapt messaging based on customer type (investor vs. end user). **Content Production** * Create visual and audiovisual assets (Reels, Stories, etc.). * Coordinate photo/video shoots, recordings, and idea development. * Ensure aesthetic and narrative consistency across all deliverables. **Optimization and Evolution** * Analyze content performance (engagement, reach, views). * Identify what works and scale it strategically. * Adjust narrative and formats based on data. * **Key Performance Indicators (KPIs)** * Timely delivery and quality of content calendars * Level of organic engagement * Community growth per project * Approval and implementation rate of new creative proposals * Ability to differentiate from competitors * Early identification of relevant trends * Content that enhances the purchasing experience (not just visibility) * **We’re Looking For Someone Who…** * Has a creative mind **and a strategic one** * Understands branding—not just social media * Is observant of the market and obsessive about trends * Proposes fresh ideas—even uncomfortable or unconventional ones * Possesses aesthetic and narrative sensitivity * Enjoys building something long-term (not just posting for the sake of posting) * + Identifies internal needs of each project * **What You Need** * Experience in content creation (ideally 1 year or more) * Proficiency with editing tools (Premiere, CapCut, Final Cut, or similar) * Deep understanding of digital formats * Portfolio required (we want to see how you think—not just what you produce) **Plus:** * Photography * Animation * Experience with aspirational or lifestyle brands