We are **revolutionizing logistics**, and we’ve achieved this **thanks to a team of visionary people eager to grow and change the world**. At **Skydropx**, you’ll find a space to develop your career within a **dynamic, ambitious, and multicultural work environment**. **Responsibilities:** ====================== * Execute and optimize campaigns on Google Ads, Meta Ads, and TikTok Ads. * Conduct periodic optimizations based on key KPIs and performance objectives. * Monitor metrics such as CPL, CTR, CPA, CVR, ROAS, and CPM to make data-informed decisions. * Build and maintain campaign structures: naming conventions, audience segmentation, budget pacing, and organization by objective. * Propose creative hypotheses and segmentation improvements to enhance performance. * Implement A/B tests for ads, copy, creatives, and audiences. * Manage daily, weekly, and monthly budgets, ensuring efficient use of advertising spend. * Analyze results and generate reports with actionable insights and performance conclusions. * Collaborate with the Design team to request and refine creative assets. * Generate UTMs, ensure proper tracking configuration, and maintain consistent campaign naming conventions. * Work closely with the Brand & Campaign Strategist to develop and execute high-impact activations. **Requirements:** =============== * **Education (related fields):** + Marketing, Advertising, Digital Marketing, Social Communication with a commercial focus, Digital Business, or related marketing and advertising disciplines. * **Experience and technical knowledge:** + Experience managing campaigns on Google Ads and Meta Ads. + Proficiency in performance metrics: CPL, CPA, CTR, ROAS, CVR. + Knowledge of audience creation, segmentation, and campaign structuring. + Experience conducting A/B tests for ads, copy, and audiences. + Ability to interpret data, extract insights, and propose improvements. + Tracking and management of advertising budgets. + Use of analytics platforms such as Google Analytics, Tag Manager, or Looker Studio. + Knowledge of UTMs, basic automations, and tracking configuration. + Integration with CRM systems and proficiency with collaborative tools (Slack, Notion, Drive). * **Skills and competencies:** + Analytical thinking and results-oriented mindset. + Problem-solving ability and capacity to make informed decisions. + Organization, consistent follow-up, and attention to detail. + Clear and effective communication across cross-functional teams. + Judgment to identify optimization opportunities. + Willingness to learn and stay updated on digital trends. + Proactivity, autonomy, and a collaborative attitude toward Design, Brand, and Growth. **We offer:** ============== * Regional mission: enabling LATAM businesses to stop worrying about their logistics. * Competitive salary. * Schedule: Monday to Friday, 9:00 AM–7:00 PM (GMT−6, Mexico City). * Work model: Hybrid—80% remote and 20% in-office. * Offices located at: + Torre Insignia Tampico Prol. Faja de Oro 409, Nuevo Aeropuerto, 89337 Tampico, Tamps. https://maps.app.goo.gl/VMBxKjhxE4Qaz7xw5 * Opportunities for professional growth and development. We invite you to take on the challenge! To apply for this position, submit your application through this channel—we’d be delighted to achieve our goals together with you. If your profile matches the requirements for this position, our recruitment team will contact you.