Espita Banking & Financial Services Job Listings

Indeed

Content & Brand Marketing Lead

Summary of the Role: We are looking for our first marketing hire to build a content engine from scratch—with autonomy, responsibility, and a focus on brand storytelling and measurable results. Key Highlights: 1. Build the content engine from scratch with AI 2. High autonomy and accountability in content creation 3. Real impact on product and business DESCRIPTION One of the most exciting and meaningful decisions in life is choosing where to live. That’s why we created EasyBroker: to equip real estate agents with the tools they need to thrive and deliver exceptional service—making buying or renting simple and stress-free. Today, we support over 15,000 professionals, with more than 500,000 properties and over 3,000 websites built using our platform. Although we started in 2007, we operate like a startup: small, remote, highly talented team with a radical focus on building products that matter. We value judgment, good taste, autonomy, and the ability to drive projects from start to finish. Here, you’re not just another cog—you shape ideas, speak directly with users when needed, propose solutions, and have real impact on both product and business. Now we’re betting big on Pincali, our new marketplace designed to become *the best place to buy or rent your home in Mexico*. It’s an ambitious project built for rapid growth: our goal is to increase revenue tenfold within three years. And unlike many startups, we have something almost no one else has: * 17 years of deep industry experience. * A massive network of real estate agents thanks to EasyBroker. * A strong product and technology team. * The resources to fully fund and build Pincali ourselves—no external investment required. This puts us in an extraordinary position: Pincali has a very high probability of becoming a massive success. Those who join now will have the chance to grow alongside the project and benefit directly from the impact they generate. It’s one of those rare windows where risk is low and potential is extremely high. If the idea of building something big, taking real ownership, and working alongside talented people on a product with enormous potential inspires you, this is where you’ll do the best work of your career. We want those who join now to grow as much as the company—and to meaningfully benefit from the success we’re building together. #### **How will you help us fulfill our mission?** You’ll be our first marketing hire. You’ll build the content engine from scratch—no templates, no legacy processes, no pre-existing team. That means you’ll have significant autonomy (and responsibility). It also means there will be chaos: we’ll iterate fast, test things, fail, learn, and adjust. If you need everything perfectly defined from day one, this role isn’t for you. We’re integrating AI across the entire content workflow—not as a side tool, but as part of the creative process. We expect you to constantly experiment with new tools and find ways to produce more, better, and faster. You’ll build the content engine from day one and elevate the quality of our messaging: define a clear cadence, publish consistently, measure what works, and turn those learnings into the next iteration. You’ll conduct research, interviews, and rapid message testing—and convert insights into content people understand and want to consume/share (videos, ads, articles, carousels, webinars, landing pages, and product materials). You’ll work closely with Product, Customer Success, and the CEO to deeply understand both the product and our users. Your work will focus on two things: * Building a clear, simple, and trustworthy brand narrative, and * Turning that narrative into pieces and campaigns that deliver measurable results You’ll also help organize activations and events (online and in-person) to connect with our community and amplify our message. ### **Responsibilities** * Design and execute the editorial calendar (social, blog/SEO, video, webinars, and product materials). * Define and maintain the “message house” (value proposition, pillars/reasons to believe, proof points, objections/FAQs, tone, and audience-specific claims). * Write and edit copy for web, ads, emails, and social media—ensuring tone, clarity, and conversion. * Create video content (including on-camera when applicable): scripts, hooks, structure, basic recording, and distribution. * Lead creative development for paid campaigns without managing media buying: concepts, angles, scripts, variations, and A/B tests (in coordination with performance teams). * Coordinate with design (in-house or freelance) to produce brand-consistent assets; and when applicable, create quick drafts/prototypes using AI (concepts, simple layouts, variants) to accelerate iteration. * Interview users, internal team members, and partners to generate content grounded in real insights. * Own the webinar/activation lifecycle: promotion, impact measurement, and content repurposing (clips, carousels, email, blog, landing page updates). (The team hosts.) * Measure impact and learn quickly across the entire content engine (organic, video, paid campaigns, webinars): engagement, watch time, CTR/CVR per piece/message, assisted/attributed leads, actionable learnings, and next tests. * Use AI for research, ideation, and pre-production (outlines, scripts, hooks, variants), while maintaining editorial standards. #### **What does success look like here?** **In the first 3 months:** * We have a clear brand narrative that everyone in the company can articulate * An editorial calendar is live and operating at a sustainable cadence * We’re publishing consistently across at least 2–3 channels * You have data on what’s working (and what’s not) and are iterating weekly **At 6 months:** * The content engine delivers measurable results: traffic, engagement, assisted leads * We have a proven event/webinar system with effective repurposing in place * Our brand narrative is externally recognizable * You’ve identified the highest-ROI channels/formats and doubled down effort there #### **Requirements** * 4+ years of experience in content marketing, brand, or growth for digital products. * Excellent writing: concise, clear, direct. Impeccable spelling and grammar. * Experience creating video content and comfort on camera. * Experience developing ad creatives (Meta/Google), including message and variation testing. * Ability to measure impact and make data-driven decisions (GA4, Meta/Google Ads, Looker/Sheets or similar). * Practical SEO: keywords, intent, briefs, and on-page optimization. * Advanced English (written and spoken). * Reside in Mexico City or nearby (occasional in-person events and merch reviews will occur). #### **Nice-to-have** * Experience in marketplaces or real estate. * Worked in startups or small teams with high autonomy. * Experience collaborating with product, design, and/or data teams. * Familiarity with Figma or design tools. #### **What we offer** * Salary between $60,000 and $90,000 MXN monthly, paid by our US-based entity. * 100% remote work and flexible hours. * Financial support for education and professional development. * 20 vacation days per year. * Annual profit-sharing bonus (*profit sharing*). * Quarterly performance-based bonus. * 15-day Christmas bonus (*aguinaldo*) in December. * Comprehensive health, dental, and minor medical insurance. * A new Apple laptop or desktop. * An annual team meetup and team activities. #### **How to apply** Click **apply**, send us your updated CV, and answer a few questions to help us get to know you better. We’ll respond within 2 business days—but if you don’t hear from us, please check your spam folder or contact us at jobs@easybroker.com with any questions during the process. To learn more about us, visit ebwantsyou.com, where you’ll find information about how we work, our mission, and our hiring process.

Mexico

$MXN 60,000-90,000/year