Web Data Analyst - Ecommerce

Description

Job Summary: Grupo Charly is seeking an innovative, proactive, dynamic, and results-oriented Web Data Analyst to join their team and drive digital strategy. Key Highlights: 1. Opportunity to work in what you are most passionate about 2. A leading company with international presence and major projects 3. Joining a family that values innovation Grupo Charly, a Mexican industry-leading company with international presence We have over 70 years of expertise in the marketing, import, export, manufacturing, and retail of footwear, apparel, and sports accessories. We currently operate 200 stores nationwide and have major international projects. Proud sponsors of several Liga MX and USL soccer teams. As part of the Charly family, you will have the opportunity to work in what you are most passionate about. We are looking for talent that is innovative, proactive, dynamic, and results-oriented. We are currently seeking a Web Data Analyst; this position is based on-site in Leon, Guanajuato. We seek creative, dynamic, and results-oriented talent. Key Responsibilities (non-exhaustive): 1. Manage the company’s travel expenses. 2. Collect and analyze purchasing, sales, inventory control, and promotional data from various sources, and generate reports 3. Analyze website traffic and user behavior 4. Monitor budget plans and forecasts for the department, supporting the development of commercial strategies. 5. Conduct A/B testing and segmentation analysis 6. Produce periodic reports on the performance of digital assets (website, marketplaces, others) 7. Collaborate with cross-functional teams such as marketing, web development, UX/UI design, design, S&OP, etc. 8. Stay updated on trends and best practices in web analytics, e-commerce, marketplaces, and digital assets 9. Identify and resolve technical issues related to data collection 10. Propose new data-driven ideas and projects based on website performance 11. Develop workflows and processes derived from digital activities under your responsibility, and participate in new projects. Requirements: Education: Completed or incomplete Bachelor’s degree in Marketing, International Business, Business Administration, Systems Engineering, or Industrial Engineering Relevant experience: 2 years of experience in similar roles such as E-commerce Analytics Specialist, Web Analytics Analyst, Digital Metrics Analyst, E-commerce Data Analyst, or similar. Knowledge: Experience in data analysis, e-commerce, Google Ads, Facebook/Meta Business Manager, Google Analytics, digital marketing and/or social media, marketplaces (Amazon, Mercado Libre, etc.), SQL databases, English focused on reading comprehension, and web traffic analysis tools (e.g., Similarweb, SEMrush, SimilarTech). As part of the Charly family, you will have the opportunity to work in what you are most passionate about. Benefits of working with us include: · Weekly salary payment · Statutory and additional benefits beyond statutory requirements · Savings fund · Savings account (at employee’s discretion) · Special employee discounts on brand products · Job stability · Medical services · Corporate agreements · Birthday gift · Dining subsidy · Dental services (preferential rates) · Funeral expense assistance (at employee’s discretion) . -Requirements- Minimum education: Higher education – Bachelor’s degree 2 years of experience Languages: English Knowledge: Google Analytics Willingness to travel: Yes Keywords: analyst, data, internet, web