**Job Description: Digital Marketing Analyst** **Job Summary:** The Digital Marketing Analyst at a digital marketing agency is responsible for collecting, analyzing, and interpreting data related to clients' digital marketing campaigns. This role is crucial for measuring the success of marketing strategies, identifying optimization opportunities, and providing data-driven recommendations to improve campaign performance. The Digital Marketing Analyst works closely with marketing, content, SEO, and account teams to ensure all decisions are data-backed and contribute to achieving business objectives. **Key Responsibilities:** * **Digital Campaign Analysis:** * Monitor and analyze the performance of digital campaigns across various platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and others. * Evaluate key metrics including web traffic, CTR (Click\-Through Rate), CPA (Cost per Acquisition), CPC (Cost per Click), and ROI to determine campaign effectiveness. * Conduct comparative analyses and report on campaign performance based on client objectives. * **Reporting:** * Prepare detailed reports and presentations summarizing campaign results for clients and internal teams. * Provide insights and recommendations based on data analysis to optimize future digital marketing strategies. * Perform trend analysis to identify improvement and growth opportunities. * **Campaign Optimization:** * Identify areas for improvement in digital marketing campaigns, recommending adjustments in targeting, budget, creatives, or copy. * Collaborate with SEO and SEM teams to enhance the performance of paid and organic campaigns. * Conduct A/B testing and other experiments to optimize ads, landing pages, and other campaign elements. * **User Behavior Analysis:** * Analyze user behavior on client websites and applications using tools such as Google Analytics, Hotjar, and similar platforms. * Identify navigation patterns and friction points in the conversion funnel to suggest improvements in user experience. * Measure the effectiveness of personalization and segmentation strategies to improve conversion rates. * **Market and Competitive Monitoring:** * Conduct market and competitive analysis to understand current trends and how client campaigns compare. * Stay updated on the latest tools and technologies in digital marketing and data analytics. * Propose new tactics or approaches based on changes in consumer behavior and market trends. * **Data Automation and Management:** * Set up and maintain dashboards and automated reporting systems using tools like Google Data Studio, Power BI, or Tableau. * Integrate and manage data from multiple sources, including advertising platforms, web analytics, CRM, and social media. * Ensure accuracy and consistency of data used for analysis and reporting. **Job Requirements:** * **Education:** * Bachelor’s degree in Marketing, Statistics, Economics, Data Science, Engineering, or a related field. * **Experience:** * Minimum 2\-3 years of experience in digital marketing analysis, preferably within a digital marketing agency or a data and marketing-related environment. * Experience analyzing campaigns on platforms such as Google Ads, Facebook Ads, and Google Analytics. * **Technical Skills:** * Advanced knowledge of digital analytics tools such as Google Analytics, Google Tag Manager, SEMrush, and Ahrefs. * Familiarity with reporting and data visualization tools such as Google Data Studio, Tableau, Power BI, or similar. * Experience in quantitative and qualitative data analysis to extract actionable insights. * **Soft Skills:** * Strong analytical thinking and ability to solve complex problems using data. * Excellent communication skills, with the ability to present data and recommendations clearly and understandably. * Ability to work collaboratively with cross-functional teams and manage simultaneous projects. **Benefits:** * Opportunity to work in a dynamic agency with a diverse portfolio of clients and projects. * Access to continuous training in digital marketing and analytics, with professional growth opportunities. Employment type: Full-time Salary: $10,000\.00 \- $14,000\.00 per month Benefits: * Salary increases * Option for permanent contract * Referral program * Additional vacation days or paid leave Work location: On-site