At Cruz Azul, we are more than a Club. We are history, passion, and community. We are seeking a creative and strategic leader to drive our institutional image, strengthen the connection with fans, and enhance the value of our brand across all channels. **Department:** Communication and Marketing **Reports to:** General Management **Direct reports:** * Marketing Coordinator * Video Analysts Coordinator * Graphic Designers / Multimedia * Photographers **Position Objective:** Plan, direct, and supervise the institutional communication, marketing, digital marketing, and image management strategies of **Club de Futbol Cruz Azul**. Strengthen brand positioning, commercial promotion of the club, and effective engagement with fans, media, sponsors, and the general public. Also coordinates the production of graphic, audiovisual, and promotional content through coordinators and specialized staff. **Main Responsibilities:** 1\. Institutional Communication and Image 2\. Marketing and Commercialization 3\. Digital Marketing and Public Relations 4\. Audiovisual Content Production and Supervision 5\. Personnel Management and Team Coordination 6\. Administrative Management **Position Requirements:** **Education:** Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Graphic Design, or related field. Desirable: Graduate degree or specialization in Sports Marketing, Strategic Communication, or Branding. **Experience:** Minimum 5 years leading marketing, communication, or image departments in the sports, entertainment, or media sectors. Desirable experience in institutional campaigns, communication within sports clubs, or recognized brands. **Technical Skills:** * Strategic and commercial marketing * Institutional communication and public relations * Audiovisual production and digital content * Social media, SEO, digital advertising, and web analytics * Adobe Creative Suite (Photoshop, Premiere, Illustrator) * Coordination of multichannel campaigns and content marketing **Skills:** * Leadership of multidisciplinary teams * Strategic thinking and results orientation * Effective communication, writing, and spokesperson abilities * Creativity and visual innovation * Crisis management and adaptability to change **General Position Conditions:** **Schedule:** Full-time, with availability for events outside regular hours. **Location:** Club offices and sports facilities. **Contract Type:** Trust position. **Benefits:** As per labor law and Club policies. **Mobility:** Availability to travel with the team or for institutional representation. **Estimated Salary Range:** **$50,000 to $60,000 MXN gross monthly**, based on experience, level of responsibility, scope of duties, and results achieved. Job type: Full-time, Trial period Contract duration: 3 months Salary: $50,000.00 \- $60,000.00 per month Experience: * Mass media sports: 3 years (Required) Work location: On-site job