About the job We are looking for a candidate with strong **analytical thinking** and **comprehensive marketing experience** to cover a maternity leave, leading market diagnostics and brand/innovation performance, building brand equity, and executing 360° campaigns—with full ownership of business metrics (**P&L, A&P**) and cross-functional collaboration with manufacturing, logistics, and agency teams. About you **Key Responsibilities** **Diagnostics & Performance** * Conduct **market diagnostics** using sources such as **Nielsen (SOM)** and **panels**, translating insights into concrete opportunities. * Monitor **brand and innovation performance KPIs** (**sell-in / sell-out**) and commercial variables (**sell-through, DOH**, etc.). * Measure and analyze **brand power**: **brand power, awareness, TOM**, and **equity drivers**. **Equity & Communication Strategy** * Develop an **equity strategy** grounded in **consumer insights**, translating it into actionable plans. * **Execute 360° campaigns** (TV, Digital, PR, influencer marketing, eCommerce, AI), including end-to-end process management: agency **briefing**, **creative feedback**, **pre- and post-production**; ideally having launched **at least one multi-touchpoint campaign**. * Design and track **media flow**, with understanding of **performance variables** in TV and digital, and **PR and organic KPIs**. **Innovation & Go-to-Market** * Lead **innovation processes** and their business implications—from ideation through **launch** (coordinating with **manufacturing, logistics**, and key stakeholders). **Financial Management & Planning** * Manage and monitor key **P&L lines** (volume, **COGS**, **NS**, profitability) and **A&P** (budgeting, control, and optimization). * Participate in **annual planning / Marketing Plans**, and in defining brand/category objectives. **Leadership & Collaboration** * Serve as a **networking reference point**, collaborating effectively across multidisciplinary teams. * **Manage teams** (brand assistants/interns): providing direction, mentorship, and **coaching** to support their development. **Profile and Skills (Target Profile)** * **Leadership** and **positive influence** across cross-functional teams. * Strong **networking** skills; ability to build effective relationships. * Clear **communication**, concise **synthesis**, and compelling **presentation** with **storytelling** (confidence speaking to diverse audiences and debating **with facts**). * **People management experience** (managing and developing assistants/interns). * **Fact-based**: data-driven decision making. * **Adaptability / fast landing**, **resilience**, **openness to change**, and **flexibility**. * Disciplined **follow-up** and orientation toward **agile execution** (sense of urgency). * **Organization, planning, and anticipation**. About us At Danone, we work to bring our vision to life: “One Planet, One Health.” Here, you’ll have space to create, launch initiatives, grow—and above all, be yourself—thanks to our Inclusive Diversity culture, where we firmly believe that “our differences are what make the difference.” Do things your way! How you work, develop, and progress is up to you. Be innovative, take initiative—and the impact you’ll make will surprise you. You’ll work using agile methodologies within high-performing teams, where you’ll learn, influence, and contribute to achieving concrete goals—and grow alongside the company. We invite you to join us and see for yourself!