




*This vacancy comes from the job board Talenteca.com* ### **Vacancy for the company Integra Estrategias in San Juan Del Río, Querétaro** Mexican leading company in the dairy and derivative products sector. **WE ARE SEEKING: MARKETING MANAGER** **Requirements:** * Education: Bachelor's degree in Marketing, Business Administration, Communications or related field. * Experience: Minimum of 4 years in Marketing, leading teams. * Essential previous experience in: a) Food or dairy industry. b) Fast-moving consumer goods companies. c) Development of private labels, perishable products or refrigerated products. d) Experience in traditional, modern, and HORECA channels. **Responsibilities:** * Define brand identity and values to design messages and campaigns. * Identify consumption trends and behaviors; evaluate competitors and detect opportunities. * Develop the annual ATL and BTL Marketing Plan, comprehensively and profitably managing the budget. * Implement Trade Marketing Plans by Distribution Channel. * Coordinate brand launches, new product introductions, improvements, and discontinuations. * Analyze pricing and promotions in coordination with the Commercial Department. * Coordinate activations: Sponsorships, Fairs, Events, and Public Relations (Influencers). * Establish synergy with key suppliers for the development of communication campaigns and market audits. * Lead your team, ensuring results and alignment with the Commercial Department. **We Offer:** * Base salary $40,000 net. * Statutory benefits. * Phone. * Laptop. * Car. * Travel allowances. * Schedule: Monday to Friday with availability. * Work location: San Juan del Río / Querétaro. **IF YOU ARE INTERESTED, APPLY THROUGH THIS CHANNEL.** **Desired education level:** Higher education \- graduated **Desired experience level:** Expert level **Departmental function:** Marketing / PR / Communications **Industry:** Food Production *This vacancy comes from the job board Talenteca.com:* *https://www.talenteca.com/anuncio?j\_id\=690e23233f00003500ed10cc\&source\=indeed*


