Marketing Coordinator

Description

Job Summary: Plan and execute marketing strategies that enhance brand positioning and customer acquisition, managing campaigns and analyzing market data. Key Responsibilities: 1. Lead and coordinate marketing campaigns to drive brand growth. 2. Analyze market trends to identify strategic opportunities. 3. Collaborate with sales teams to align strategies and generate leads. **Job Objective** Plan, coordinate, and execute marketing strategies that strengthen brand positioning, increase customer acquisition and retention, and support the company’s commercial goals through efficient campaign management, market analysis, and oversight of communication channels. **Functions and Responsibilities** * Plan, coordinate, and execute marketing campaigns. * Supervise the proper implementation of marketing strategies aligned with company objectives. * Manage and coordinate the marketing team and external vendors (agencies, designers, etc.). * Analyze the market, competitors, and trends to identify growth opportunities. * Administer and optimize digital channels (social media, website, email marketing, etc.). * Measure and report campaign performance using KPIs (ROI, leads, conversions, traffic, etc.). * Coordinate content creation (advertising, social media, promotional materials). * Monitor and track the marketing budget. * Support the organization of events, promotions, and brand activations. * Ensure consistency of brand identity and messaging across all channels. * Collaborate with commercial and sales departments to align strategies and generate leads. * Propose continuous improvements based on results and data analysis. **Position Profile** **Education:** Completed Bachelor’s degree in Marketing, Business Marketing, or Communications. **Experience:** 2 years in a similar role (preferably in Marketing or Advertising). **Knowledge:** * Proficiency in analytics and measurement tools, digital advertising, social media management, content creation, and project management. * Social media campaign management. * Intermediate Excel skills. **Skills:** * Strategic thinking. * Organization and time management. * Leadership and teamwork. * Effective communication. * Ability to work under pressure. * Results-oriented. Employment Type: Full-time Salary: $12,000.00 - $14,000.00 per month Work Location: On-site employment